Care is an emotion that’s tough to fake.
It’s a feeling that is easily detected.
Care is a mentality that’s stronger than fear.
It’s a sensory experience that requires no history.
One doesn’t need to be size 11, age range 25-34, make an income of $50,000 a year and have a dog for you to care about them. When you strip your marketing down, there’s either nothing or someone who cares.
You are your most powerful marketing tool.
Stay Positive & Care… And You’ll Win
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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