It’s a fact that most marketing plans could use a lot of work.
Not to mention, the only guarantee about a plan is that it won’t work out as planned.
So we must craft scenarios; not simply for the worst case, but for all the cases.
What will you do if you’re wrong about what you think your target wants?
What will you do if you’re wrong about growing your business beyond state lines?
What if your target isn’t listening where you thought they were?
What if it’s going to cost twice as much to reach your audience as you calculated?
So much of making a marketing or business plan (or any plan, for that matter) work is answering all the questions. Even the hard ones.
Stay Positive & Especially The Hard Ones
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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