Here’s a marketing exercise for you: For every tactic you’re performing or plan to perform, categorize it in one of the following two categories:
- It’s to motivate them to go to you
- It’s for once they are there
Too often, brands and owners and activists put their time and energy into the first bucket, leaving the second bucket up to fate or design.
Both need attention. Both need intention.
Stay Positive & Find The Balance
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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