The unemployment rate is despicable. It’s not because more jobs aren’t being created, they are. It’s the fact that the new jobs are replicating the ones that have always been used.
If we want the unemployment rate to go down, if we want to do real, honest and passionate work, if we want to look forward to work (something that is necessary to want the unemployment rate down), then we need to make old jobs new, not make new old jobs.
Currently, a worker’s pay is based on compensation, of the hours put into work. What it needs to be based off of is creativity deliberation, not compensation. Simple terms: paid to go in and make a ruckus.
Through that ruckus, we see improvement, new development, a fresh way of thinking, creativity and above all, results that mean something, not just numbers on a financial statement.
That doesn’t mean you need a new job, a better job or a second job, it has nothing to do with making more jobs, it’s about transforming new ones out of the old ones. It’s about doing the ones we do now differently, creatively and passionately.
We’re all self-employed even if we have a job, that’s a given, but to leave it at just “self-employed” doesn’t do any good, it doesn’t call for an action, a direction to take. We’re all “self-employed artists“, capable to be original in our thought processes straight to the core of what we create in our jobs.
Through our artistry, we can change, improve and develop our jobs into something magnificent. Something worth waking up for each day. It is through this that we can discover new ways to do the job better, more efficiently, uniquely and to serve and benefit people even more.
Most importantly, this is the way we can end the idea of an unemployment rate.
Stay Positive & These Are The Jobs We Want In The USA
Before I even share the letter in which Howard Schultz has written to all of America, and before it is posted even more main stream this weekend, you need to understand the simplicity of judging a person like Howard. I have studied many of Starbucks marketing strategies as well as background info on the company and Howard. I have seen a few negative comments about Howard and I’d like to point out two simple details that will eleviate any negativie feelings.
First, Howard spoke at the Aspen Ideas Festival.
Taken from the Aspen Ideas Festival website, “For over 60 years, the Aspen Institute has been the nation’s premier gathering place for leaders from around the globe and across many disciplines to engage in deep and inquisitive discussion of the ideas and issues that both shape our lives and challenge our times. […] Imagine some of the most inspired and provocative thinkers, writers, artists, business people, teachers, and other leaders drawn from myriad fields and from across the country and around the world – all gathered in a single place, ready to teach, speak, lead, question and answer – all interacting with an audience of thoughtful people who have stepped back from their day-to-day routines to delve deeply into a world of ideas, thought and discussion. The week promises to be thought-provoking, meaningful and fun – true to Aspen tradition.”
Would a multimillionaire who is full of greed, who is evil or a terrible person attend this event, give a presentation and seek improvement in the world using this large of a platform? A platform that is centered on growth, on productivity and on trust.
The second minor detail which I hope no longer stays minor is the effort Howard has put towards employing Americans. Along with establishing the Create Jobs for USA organization, Howard has made America-focused choices such as creating a “new roasting plant in Augusta, Georgia that we could have located in Central America or Asia for 15% to 20% less, but we felt that creating 200 or so jobs domestically was more important.” [source]
Howard You Make A Difference
Before I share with you the letter Howard has written, it’s serendipitous that he has written this letter during a time period that I am doing an Unlocking Potential interview series with people who I know will make a different in their passion. It may also be coincidence that he shared the letter while I am in the final editing stage of my book Start Schooling Dreams (to be released at the beginning of August).
In Howard’s closing, he advocates for innovation and making a difference in the community to promote citizenship over partisanship. This is a major center of why I write. Everything I write is innovation, it’s to make a difference, it’s about unlocking potential in others, promoting people who care, really do care about learning, about coffee, about fashion about anything. These are the people who make the difference, these are the people who are like Howard Schultz, who are willing to stand up, speak out and try to create positive change, no matter how much resistance there is.
*More power to you Howard and even more power to those who have similar worldviews for change, whether it’s employment, civility, and politics or education, art and music.
Without further ado, you can read the full letter Howard Schultz has written to all of America below or click here to open it in a new window.
An Open Letter: How Can America Win This Election?
Friday, June 29, 2012
Posted by Howard S., Starbucks chairman, president and chief executive officer
On Independence Day, our country celebrates the promise of America.
It’s a day to remember that the principles that bind us together vastly outweigh what keeps us apart. The freedom to dream and the opportunity to create a better life – not just for ourselves, but for each other – has always defined our great nation.
I am a product of that American Dream. As a kid who grew up in public housing, went on to get an education at a state university and build a business, I am grateful for what this country has made possible for me. In turn, at Starbucks, we have always tried our best to honor our responsibility to the communities we serve.
And on this Fourth of July, our communities need all of us.
Across the country, millions of Americans are out of work. Many more are working tirelessly yet still unable to adequately care for their families. Our veterans are not being welcomed home with the level of support they deserve. Meanwhile, in our nation’s capital, our elected leaders are continuing to put ideology over real solutions. I love America, but we all know there is something wrong. The deficits this country must reconcile are much more than financial, and our inability to solve our own problems is sapping our national spirit. We are better than this. America’s history has showed that we have accomplished extraordinary things when we act collectively, with courage, creativity, and generosity of spirit—especially during trying times.
As we celebrate all that is great about our country, let’s come together and amplify our voices.
Let’s tell our government leaders to put partisanship aside and to speak truthfully about the challenges we face. Let’s ask our business leaders to create more job opportunities for the American economy. And as citizens, let’s all get more involved. Please, don’t be a bystander. Understand that we have a shared responsibility in solving our nation’s problems. We can’t wait for Washington.
At Starbucks, we are trying to live up to our responsibility by increasing our local community service and helping to finance small-business job creation with Create Jobs for USA. Our company is far from perfect, and we know we can do more for America. But we need your help. We need your voice.
Join the national conversation with #INDIVISIBLE. Starting today, I invite you to share your view of America, and how we can all put citizenship over partisanship. On Instagram, post a photo of the America we all need to see. On Twitter, provide a link to an innovative idea. Blog about who’s making a difference in your community; or on YouTube, share how you made your American Dream come true. No matter where you post, if you use the tag #indivisible, Starbucks will do its part to collect and amplify your voices.
Together, we can set a new tone in America. We hope you agree that doing so is a powerful way to celebrate our nation’s birthday.
In 2012, America needs to win the election more than either party does. It is time now to join together as Americans. It is time, whatever our differences, for us to strive and succeed as one nation – indivisible.
I’m spending my 4th of July observing and writing in Starbucks. This post is about all the observations I am making about Starbucks, customer service, behaviors and types of people.
The people who feel they are really cared for and given friendly service, not just customer service. These people will, after they have already walked out the door, come back in just to put a dollar in the tip jar.
The people who understand that the little adds up and are the predecessors of change. These people will not just toss change into the tip jar, but thank the coffee connoisseur for their effort.
The people who I call jingle haters. They can’t stand the spare change in their pocket so they toss it in the jar, doing their hardest to ignore the last clink of change they will hear until they make another purchase and get change back from that. I doubt any Starbucks employees complain about these jingle haters, they account for 3/8 of the tips.
The financially conservative people who treat themselves from time to time don’t tip. They also don’t just keep the change, they keep the receipt too. More power to them I suppose. Everyone’s gotta make a living.
Want to get tips? Make a game out of it? There are two registers and two tip jars, which person at which tip jar can serve remarkably enough to get larger tips? One wins but both have fun.
What I love about Starbucks Barista’s really is that they have fun. They really do live the Starbucks motto of “Rewarding Everyday Moments”. They don’t care about tips, it’s just a bonus, it’s not something they actually work for, serve for or slave for. It just so happens anyway that the more fun you have making and serving Coffee, the more tips you get. Starbucks understands the essence of relationships, not just between customer and coffee but between customer and barista.
Stay Positive & You Get Tipped For Having Fun Outside Of Starbucks Too
Yes it’s a mouthful but it is the best description that I can give to the following 28 lessons. Enjoy.
1. Better results does not make a better plan. A better plan makes better results.
2. Happiness is meant to be designed. You create it, you sculpt it, you make it.
3. Discipline: without it there is no bridge from your goal to your accomplishments.
4. Success is sending yourself an invitation to grow, develop, move up, build more, create more, invest more, innovate more and raise above mediocrity.
5. Life works like a magnet, the more you put forth to your goals, the closer you get to the results you want, the harder you work at your dreams, the more force in which they pull you toward them, it gets easier. It always gets easier.
6. Learning is the beginning. Everything else will fall into place itself.
7. Things only change when you do.
8. There really are no destinations, only points in which you change direction again.
9. Be influenced by the successful. Peer pressure is necessary as long as it pushes us further toward our real potential.
10. Be influential. Peer pressure is necessary as long as it pushes someone further toward their real potential.
11. Remove “easy”, “simple”, and “effortless from your vocabulary. Also never make something a piece of cake, have it all or take nothing.
12. Try. Only when you don’t try, do you fail.
13. Answer this question, very clearly. What is the purpose of life?
14. Lead a tribe of as much inspired if not more willing people than yourself. Create an unbeatable alliance with others.
15. Create a new faith, a new religion, a new belief and call it “The YourName Faith/Religion”. This is the only way to destroy any limitations.
16. A good person runs a mile. A great person runs an extra mile. Only a legend keeps running long after the first, second, third, ninth mile. Always do more, always.
17. Make every part of your character visible.
18. Be Human.
19. Self-initiative, Self-resilience, Self-motivation, Self-assurance, Self-inspiration, Self-control, Self-discipline, Self-growth, everything begins with yourself. Want to be successful? Work on you harder than you work on your job.
20. Pursue an interest that makes you feel alive. Nothing radiates more positively to others than a personal keen interest in something, something you pour your passion into, something that if upon waking up at 2 am and asked what your muse is, you answer with it.
22. Combine accurate and imaginative thinking to create your art.
23. You won’t last without good health.
24. Not to mention exercise is the absolute greatest habit you can create to stimulate the positive senses.
25. Living in the moment is derived from the collection of experience you have had controlling, focusing and centering your attention on the positive, on the material that will help you produce results you care about and on the search for what you can learn from every moment.
26. Everything remarkable was the result of overcoming adversity. If you come face-to-face with adversity or even sometimes get defeated, you are on the right path. Nothing worthy comes easy.
27. Visualization doesn’t need to be done all at once. Visualization is something that is meant to be anointed to all the various positive thoughts that float through your mind every day.
The difference between a good factory worker and a great one is small.
If a factory worker is just good enough, then they are average, it’s expected. If a factory worker is great, they are still just good enough…or fired. Factory workers don’t get paid to be remarkable to invent a new way to do their work better or quicker. Nor do they get noticed when they are great, they are only ever viewed as good enough.
The difference between a good artist and a great one is incomparable.
A list of the top 100 vocal artists or even the top 1,000 don’t get there for being good enough, they get there by being great, by diving into their creative muse and ignoring constant prods to be average, obedient, disciplined and held back. They become great only by finding ways to do their work better and quicker, to be remarkable and to give their passion everything they have.
Now when you compare a good factory worker to a good artist, the artist is hands-down the better choice.
Stay Positive & What’s The Difference Between You And Them?
I didn’t know what was going on 10 years ago. I didn’t experience it. I only know what work, employment, the successful were all like because I’ve studied them. What I do know from experience is how difficult it is to grow up knowing that society is dysfunctional. That everything that my parents grew up with worked for them, but not for me. I felt pulled into an abyss because I knew that the world needed, not just someone, but some type of people. I grew up understanding factories and what it took to work there. Until I realized everything turned into a factory, that 2/3 of the jobs I ask friends what they want to do say “factory worker” without actually saying it. In the middle of everything that is no longer working but was being forced, I couldn’t become what I wanted to be until I decided to fight the world back and join the Tribe of Linchpins.
The job market got personal by giving stagnant wages, health insurance and a false illusion of job security. Job security is what everyone fights for, or rather procrastinates for. Every job began as a job where people didn’t have to think until their job was on the line. Then, instead of becoming a linchpin, an artist, a creator, they chose to make the tasks of the job last longer. Job security became self-controlled. This is what I grew up noticing. I say it in past tense because job security isn’t a result of always having stuff on your to-do list anymore. No. Job security has become something else, something better, something beneficial.
Job security is only available to linchpins. The ones who do the jobs and all the other tasks that aren’t getting done. It may not be their job, but to a linchpin, that’s no reason not to do it. This is what job security means. Instead of being told what to do -which is repetitive and produces the same exact dull results over and over- linchpins figure out what to do. Figuring something out taps potential on the shoulder and tells her to get to work. It produces greater, more important, more human results and 95% of the time more profit than dictated results.
Linchpins produce emotional labor, not the kind of work you’re doing now where you come home frustrated and exhausted from doing what you’re told (always more exhausting than doing art). See, cogs are people who have been manipulated and brainwashed not to stop to think if what they are doing is different, human and actually productive above the average standards. Linchpins not only stop themselves, pause and find out how to be more creative, but they have the ability to stop other cogs, redirect then, and turn them into creative linchpins because being a linchpin means being leader and being a leader is about making other people leaders. Leaders are indispensable which means job security is universal. This job security doens’t mean you will stay at one job forever, it means that you will always have a job, a place where it will be your responsiblity to do what linchpins do best.
Stay Positive & This Job Security Is Sooo Much Better
It’s been over a month and a half since I attended Seth Godin’s Pick Yourself event in Tribeca (NY). There’s a specific reason I waited so long to reflect on the event. I wanted to prove a point, not just about Seth Godin, but what any business must produce, whether in product or experience.
Simply put, it must be astonishingly remarkable, something so memorable it is still thought of and excites a person’s senses a month, five months or a year after the product is purchased or the service is used. Essentially, that is what Seth Godin’s Pick Yourself event manifested, so it is with easy honor that I will hit some points from it again along with my own curves and twists of ideas.
I had no inclination to write this so soon. I decided to after I created a new motto the other day, tweeted it and it got retweeted by a few people. It was just another tweet, another 140 characters that my mind spit out and that I needed to share.
My motto: Give yourself authority.
It was only after I expressed the motto on twitter that I was tapped by the memory of Seth Godin’s Pick Yourself event, which it’s theme was to not wait for someone to pick you, not wait for an authority to notice you, to get lucky; but to pick yourself, solve the problems yourself, find the opportunity yourself, to lead yourself and quite plainly, as my motto states, give yourself authority.
72 Steps To Starbucks Coffee
While in New York City every 72 steps, either if I turned left or right, I would be facing a Starbucks. In Manhattan alone, there are approximately 300 Starbucks stores. That means that out of all the registered Coffee Shops in New York, Starbucks consists of about 60% of them. In a city dominated by the outlier of the Coffee Industry, how can any other coffee shops even make it?
That’s a simple answer that you can come up with. The better question is how Starbucks was able to take a symbol from Moby Dick, use it as it’s logo, and create a brand – an understanding of when you see the symbol, you are going to smell the richest Coffee in town and get free Wi-Fi along with the absolute best customer service.
It’s A Revolution
The dictionary says that a revolution is a single turn of event. Our revolution, the one we don’t quite understand, the one we thought could be easily understood, the one that is making us question nearly everything, is not a single turn of event, it’s a million turns. This revolution is something that is a collective change in one sense, but deep down to it, it’s about the turn each one of us makes, a turn that may be different than the person next to us. While putting it in the most simple form, the revolution is about giving yourself authority, ridding yourself of the chains of tradition and following your passion to create art. Yet, to do each of these things is not something that we can do collectively, being collective is what got us in this grave. No. This must be done individually; each person must make the choice, must give themselves authority and use it. In its entirety, this revolution will turn Perfect into impossible
Instead Of Giving It Our All
Seth gave a long description about the industrial age and this new age of connection. The one take I want to share with you from the event is this.
“So one quick example, just to show you how deeply ingrained this is. If you don’t mind, raise your right hand just as high as you can. Okay, now raise it just a little higher.”
Instead of giving it our all the first time, we give enough and then a bit more when told to. Some people raised their hands 20% higher, others 5% higher when told to raise it a bit higher. In a room of about 200 people there was about 4,000% of potential not being used until told to. The way I see it, even if you gave 100% and raised your hand as high as possible the first time, you would still find a way to raise it higher.
I No Longer Market To You
I had no clue what real type of marketing I was doing on my website until I heard Seth Godin say this, “Because marketing has shifted from me marketing at you, to you marketing to each other.” So, when creating a product, running a business or writing a blog, you can provide all the strong content you would like, but unless you know what you want to do with your audience, your tribe, unless you know how to give them strategies to market to each other and other people that will join your tribe, you have nothing.
Juggling
Seth Godin also inspired me to write this post: The Juggler’s Perfection. On the note of Juggling, of doing what you love, of taking that risk…
“Is it worth getting arrested for?” – Seth Godin
Bluffs, Excuses and The Promise
You think you have a hundred reasons not do something, not to take leap, not to go out on your own or start your business or take a risk to achieve what you really want. Actually, you probably only have 15 to 20 excuses, or rather, they are bluffs. When you sit down, write the list of the 15 to 20 bluffs, and work through it, you will find that either you don’t have anything holding you back, or you just need to work out a way to get around one or two excuses (a lot easier than working around 20). What it comes down to, what it really comes down to is that you want a promise it will work. You want the paper to say, after you have crossed all your bluffs out, that it will work indefinitely.
There will never be a promise that it’s going to work. Once you realize that, you realize there’s no point in making a list, not because there’s no point in achieving your goal anymore, but because you realize that you are going to have to take a risk and that there isn’t a promise, you will say “something is better than nothing” and get on with it, ship the product or start the business. As humans, if we are not promised lobster (perfection), we would rather have crawfish (anything) than nothing at all. Once you realize there is no promise of perfection, no lobster, it makes doing the thing you made a list of bluffs for, all the more easy. You may even find that you like crawfish more than lobster.
A couple of sayings to use/share
Money is a weight you can run much faster without
You will be wrong a lot, but you will be right a lot too
All you need to care about is being human
The Two Achievements I Made After The Event
Seth made a simple, yet such an extremely interesting point about entrepreneurship and freelance. A freelancer gets paid when she ships, delivers the product, finishes. The entrepreneur gets paid while she sleeps. I am happy to say that, while I still do freelance writing, I have crafted a segment of it into a businesses in which I have hired two employees already! I now sleep easier (because I know I’m getting paid for it) and I have more time to do $100 an hour work that makes a much larger impact on the world – which leads me to…
The second achievement is nearly ready to be shipped. My 30,000 word manifest on what school is for: a view from an 18-year-old graduate who received his associates degree and plans to go back for a master’s degree. Not for the diploma, but for the information and experience being within the system will produce, in order to write a 90,000 word sequel upon graduation. The eBook, Start Schooling Dreams will be released at the beginning of August, 2012, completely free. More background information to come soon.
Stay Positive & Take The Authority, Make A Badge Even
