Business

A Simple Answer To Starting A Business At Age 25 Or Not

Garth Beyer

Ironically, the two articles of my young entrepreneurial beat were published on the same day and are equally counter-argumentative. The first article, “Don’t Start A Company Before You’re 25” by Robbie Abed was posted on Technori, where people go to celebrate entrepreneurship. The second article, “Start A Company When You’re 25 – Not When You’re 52,” was submitted on Forbes by Liz Kammel. Just from viewing the titles you can bet they will be butting heads like two entrepreneurial rams during mating season. Mating, of course, with their destiny of either starting a company before the age of 25, or not.

Robbie Abed, the author advocating you not to start a company before you’re 25, understands that every reader of his article is aware of how controversial it is. In fact, within the first line of the article he says, “Yup, this article is controversial.” His writing, from the beginning, taunts you personally. His language and word choice is nearly mirrored to what his reader would be thinking after glancing over the title. However, after his humorous introduction, he begins to attack the point of his article, giving support to those in favor of starting a business before the age of 25. Then, suddenly, his entire voice shifts over to something which should be held with the utmost respect, a voice that radiates wisdom and complete confidence. He boldly notes that “Success does not equal happiness” but “happiness is the new success.”

Instead of defining happiness, which you can rightly agree does not have a definition, Abed talks about his friends. Friends who are not involved in technology or startups at all. Friends that hang out every weekend and have fun. He considers them to be “happy” people. In contrast, he uses himself as an example; that he works too many hours, tries, but can’t take weekends off and is addicted to his kind of success. Quite plainly, he says that being happy and having fun while young is far more important than starting a business and losing the youthful and exciting era of life to the task of building a business. After adding contextual support for the statement, “it’s never too late, but it can be too early,” he offers his closing statement that “when you start your company at 26, you won’t be behind. I promise.”

All that Abed has said is clearly tried and true, however, one specific portion of his take on starting a business at an early age is used as leverage in the other article, “Start A Company When You’re 25 – Not When You’re 52,” by Liz Kammel. Kammel explains how the youthfulness which Abed described is – to Abed’s disappointment – the largest reason to start a business when you’re 25. “At age 25, the sky is the limit,” Kammel says. As you can readily agree with, when you’re young, you can stay up late every night, work as many weekends as you want, and as Kammel most importantly notes, “you have no fear of challenging ‘market standards.’”

As a 20 year old, I can offer even greater support than Kammel offers. When you’re young, you have an extremely low number of responsibilities: one pet, if any, a couple of bills, no kids. When you’re young, you can settle for less: a small place, maybe even just living at home, a part-time job, and of course, ramen noodles.

This free, flexible, full play lifestyle that Abed states is important to happiness is as important in starting a successful business.

The second argument Kammel makes is that a company should be started early and with the support of an older mentor. What she hints at is the inclination for older mentors to help the youth. Naturally, you wouldn’t think a 52-year-old would be working with another 52-year-old on starting a business. The mentor would, as expected, be puzzled as to why another 52-year-old man is asking for advice rather than giving his own to others. It’s a simplistic structure of society – the old help the young.

Kammel makes a strong point that as a young entrepreneur, there are plenty of experienced people you can hand the business off to. While they are taking care of “business,” you’re off starting another one!

Comparing and contrasting the two articles, it seems the better choice – to start a business early or not – comes down to what you have more fun doing on the weekends? Working on a business startup or hanging out at a coffee shop?

Stay Positive & Live On

Garth E. Beyer

Motivated Teenagers, This Is For You. (Because My Parents Never Showed Me)

Garth Beyer

We’re emotional human beings, we feel disappointment, sorrow, sympathy, false hope, regret, and a bit of anger.

However, for the sake of what I am about to share with you, let’s be on the same page. Sure, we as teenagers are emotional, but in an extremely different way from the average person. We teenagers are emotional in the sense that we are meant for more than what we are currently doing. We aren’t feeling challenged and it sucks. It hits us emotionally. School is easy and homework is even easier. Making friends is easy and connecting with strangers is even easier. Chores are easy and making money is even easier … the list goes on. Things just come easy to us, likely because we work for it, but that is only part of the point. Being blatant, we are gifted individuals.

I’m turning 20 in November and I’ve recently come across an opportunity so-very-close to perfect for teenagers who have fire in their belly, a passion for improvement, and a motivation to be successful. You have probably not heard of the Thiel Fellowship and like I said, I had just found out about it the the other day. Greatly interested, I submitted my email address to be notified when the next application process for the Fellowship would begin (sometime this fall).

The Fellowship: When you apply for the Thiel Fellowship, you are applying to be part of a handpicked group of teenagers who will be given $100,000 NOT TO GO TO SCHOOL for two years and to work on turning their ideas (business’s, inventions, software, etc.,) into reality.

Now here is the kicker. Only people age 19 and under can enter the Fellowship. I would just be turning 20 when the application process opens so I am SOL. Why is this so important for you? If you haven’t already Googled it, let me tell you in the shortest version.

This is your chance to live your dreams of “If only I had the money.” The Thiel Fellowship says, “here, let me give you all the resources you need: money, mentors, like-minded people, tools, resources, everything.” They take away the excuses that prevent you from doing the emotional labor of creating something you believe in. This is your opportunity to quit being emotionally frustrated with your life and be emotionally passionate about it instead… all before the age of 20.

So you may be wondering if you should apply or not. I have a simple solution for you. Answer this question: Do you have a passionate drive to make the world a better place? If yes, then apply.

 

I don’t blame my parents for not showing me an opportunity like this while I was still able to apply, but I would blame myself if I didn’t compensate for it by not showing you.

For information and the application, visit the Thiel Fellowship.

If you decide to apply, send me an email, let me know your thoughts. I would be more than happy to dedicate time, resources, and an extra bit of passion to your work.

 

Stay Positive & Go After It

Garth E. Beyer ( thegarthbox@gmail.com )

Figuring It Out On Your Own

Garth Beyer

Sorry Tim Ferriss. Sorry Michael Ellsberg. Sorry to countless of thousands of other people who made a map to success. Sorry to everyone who made a strategy, a game-plan, a step by step process to reach any goal.

Flipping through a folder of all my projects, I came across a printed out version of Tim Ferriss’s/Michael Ellsberg’s blog post 8 Steps to Getting What You Want… Without Formal Credentials. Basically Ellsberg covers the present circumstances of degree required positions and how to get them without a degree; basically referrals. Knowing people who know people.

He communicates that employers require skills, not degrees and it’s up to you to show you have the skills by “creating your own damn credentials”. After giving all the background information and the reality of becoming successful without a degree, he challenges you to follow his 8 step process. Here they are. (View the full post here)

Step 1: Choose Your New Field of Learning

Step 2: Showcase Your Learning

Step 3: Learn the Basics of Good Networking

Step 4: Within Your Budding Social Economy, Start Working for Free

Step 5: Develop Case Studies of Your Work

Step 6: Develop Relationships With Mentors

Step 7: Learn Sales

Step 8: Sell and Deliver your Services Within Your Social Economy

Reading through all of his steps, they will definitely work. I’ve experienced each one of his steps, in my own way of course, and the results are tried and true. The thing is I read this blog post over a year ago. I read it a few times actually, and never implemented it directly. I didn’t sit down and take it step by step to get where I am today. Maybe if I had then I would be much more successful. I’m not. I’m happy though and I have a lot more real experience and attachment to the journey I’ve taken to get where I am.

See, these 8 steps are just one game-plan in a billion. Think of all the different phrases you can search in Google to find step-by-step procedures on how to become successful, how to get noticed, how to monetize something, how to reach a goal, how to become a real artist in your trade. There are billions of proven plans.

Yet, we don’t take them.
Some part of me thinks that Ellsberg even knows this but still puts out a book of how to become successful without a formal education. We desire to know and that makes him and countless others a profit. However, and what I find most fascinating, is that we desire to figure it out on our own much more. We simply learn and practice certain segments of all these game-plans until we create one ourselves and it’s successful. Then we write a book about it, preach it, and sell it to others. In turn, they do the same thing.

Following the plan doesn’t make progress, creating an entirely new one does.

 

Stay Positive & Do What Works … For You

Garth E. Beyer

Choose, Don’t Cheez-It

Garth Beyer
Vote for Cheez-It? No. I vote for something entirely new!

If you’re going to create something – as everyone must during some point of their lives – don’t create a new variety of something that already exists. Create something which you can create a variety from.

Creating a new flavor of Cheez-Its won’t get you far. I’m not even sure it will get you anything except a snack to munch on while you contemplate your next “genius” idea.

Maybe after a few new flavors of Cheez-Its you will decide to create an entirely original cracker snack instead. In which case, you can showcase all your new flavors with your cracker snack.

If that’s the case, or rather, if that’s the box, then I’m in. Just because something has 20 different flavors doesn’t mean I’ll choose it.

You know what people (you included) love? New. They love change, mishmash, and variety – after all, it’s the spice of life! The illusion is that they love a variety of originality. They don’t.

I’ll cut to the point and stick with the Cheez-It theme:

If you were given the choice between a new flavored Cheez-It or an entirely new cracker snack, which would you choose?

There is always more of a craving for something original than a new flavor, new type, new color of something already invented.

 

Stay Positive & I Call It The Flavor Of Originality

Garth E. Beyer

Set For Life

Garth Beyer

A of couple months ago I was freewriting and an odd thought popped in my mind. True to the nature of the writing I was doing, I wrote it down.

A lot of people dont’ care about you, they just feel if they get enough people to just like them, that they are set for life.

I think I may have been upset that so many girls in high school led guys on, or that you can spend one wonderful day with someone, but never catch up again. The instances in life where you feel a connection with someone, but nothing happens after it are endless.

It’s a trick, whether conscious of it or not, and a very successful trick at that.

Its success is based solely on the precept that if they ever talked to you again, ever ran into you on the subway, or bus, or bike path, that you two could pick up conversation like you were long-time friends and can play catch-up.

I am no psychologist, although at times I like to think I am, but there is some psychological barrier that prevents you from despising the person that left you hanging, prevents you from completely ignoring that person when you see them again, and prevents you from acting like they screwed you over.

Want to be successful? Get a billion people to like you. It’s not hard; meeting someone once will do. While you may not “benefit” as much from leaving (not cutting) a connection you made than if you were to do the upkeep on the friendship, the connection is still there.

The way it ends up benefiting you is when you do run into that person who you shared a great experience with (get your mind out of the gutter), when you play catch-up and you find out that they had started a similar business to yours, or write on your beat in the features section of a well-known magazine, or are part of some influential group, you can pick up the connection you left as if it were just waiting for you.

So No. The majority of people, when they meet you, don’t care about you, no matter how great of a time you share or how connected you may feel to them. When they leave that connection, they don’t mean to insult you, they don’t even mean to use you (that comes later). Their focus is making connections and as many as possible.

As should your goal be. After all, the thing about these people is that they are set for life. They have all the connections they will ever need, whether they utilize them or not, they are there. Where are yours?

 

Stay Positive & Make, Leave, Then Leverage Your Connections

Garth E. Beyer         hey, it works

Make ________ Not War

Garth Beyer
Our Last Night. (I’m in between the two band members on the left)

Just the other week I took a nice four-hour drive down to Joliet, IL to see the band Our Last Night. Once my friends and I got there, we had to wait another five hours while other bands played. Bands we either didn’t know or they dragged on stage last-minute because the originally scheduled bands didn’t show up. After plenty of headshaking, not headbanging, Our Last Night was up to play.

As the saying goes in the hood, the music was “an orgasm in my ears”. However, this post isn’t about to promote Our Last Night, it’s what I discovered from constantly checking their Facebook page, waiting for them to upload this photo that I shared above. While I waited I saw other photos of the lead singer wearing the same shirt that he wore to the concert I saw. Even in the pictures that were taken at locations they played at after Joliet, he was still wearing the same shirt.

Finally, curiosity kicked in and I once again went on their Facebook page only to see a professional photo-shoot of Trevor (lead singer) and his brother sporting Johnny Cupcake t-shirts. Trevor was, of course, wearing the same shirt that you see in the photo above. The link was provided, I was sucked in.

Meet Johnny!

The creator of Johnny Cupcakes was, you guessed it, Johnny! Look above! There he is showing off his “Make Cupcakes Not War” t-shirt. Johnny is a multi-millionaire and he has his story. He doesn’t have a specific motto, he doesn’t have a thousand testimonials (although it would be all too easy to get them), and he doesn’t have a college degree. Most rags-to-riches stories you hear have some special opportunity in them: a person runs into an investor, an idea gets picked up by the newspaper, an anonymous person donates a hundred thousands dollars to a persons blog post of an idea, they use Kickstarter, or they know someone who knows someone. Very rarely are the stories… simple.

Johnny has a very simple story, a story that represents so many noteworthy themes and lessons.

  • Never giving up
  • Waking up early or pulling all nighters
  • Avoiding drugs and alcohol
  • Start selling whatever you can, buy in bulk and sell
  • Even having a smashed up car won’t stop you from making sales out of the trunk of it
  • Everyone loves surprises
  • Take risks
    • “These trade shows cost an arm and a leg…but you gotta spend an arm and a leg to make more arms and legs.”
  • Sometimes you have to leave what you like to do what you love
  • Add value to you and your product, no matter how crazy people think you are for the choices you have to make
  • Confusion sells
  • Upset customers sell even more.
    • In response to the question “why don’t you sell cupcakes too?”, Johnny says, “Well, if I did that then people wouldn’t be upset. And, if you think about it, those upset people advertise for me!”
  • Turn your customers into friends and truly connect with them. You can become a millionaire due to the help of 10,000 people. You don’t need 100,000.
Mac Miller representin’

Just an FYI: You’re going to see Johnny Cupcakes everywhere now. Congratulations, you’re part of the tribe!

“Do More Of What Makes You Happy” – Johnny Cupcakes

You can visit Johnny Cupcakes website by clicking on the picture above.

 

Stay Positive &Vote Cupcakes For President

Garth E. Beyer

Unlocking Potential: Interview #6

Garth Beyer

People can hate on Twitter as much as they want, but the Twitterverse is where I met Clemens Rettich, a small business consultant. Having sent a few tweets back and forth with him, as well as contributed to his #smbfunchat where I learned a handful of tips that helped me jumpstart my passion in consulting, I could not think of a better person to participate in the sixth interview of my Unlocking Potential series.

Whether Clemens is aware of it (obviously now he will be), he was a great inspiration for me to learn more about what it takes to successfully run a business as I often studied from his website/blog which there is a link to at the end of this post. It is an honor to be the one to share with you a bit more about Clemens, his worldview, his operation for consulting and some of the most straightforward life lessons you will learn one way or another, by Clemens or by life.

Without further ado,

Q: Everyone can read your bio by clicking on your name, so let’s dive more into what you do. What is your passion? Do you have a daily routine?

I love the beauty of things done well, of things and processes beautifully designed and executed, of those points where art, business, science, or sport come together to create something magical. My passion is to have some role to play in making that happen. In particular I love to help it happen in small businesses, teams, and organizations.

My daily routine is only moderately routine. It happens many days, but not every day. I work with clients 4 days of the week. I take 3 days to recharge, create, reconnect, rest. My days start with brisk walks and fruit smoothies… making coffee for my wife and I to talk over. Then it is time for email, client conversations, travel, shopping, organizing life… I love cooking so that is my late-in-the day pause to shift out of work for a while before diving back in again for the evening. I work about 70 – 80 hours a week.

Q: What is the biggest decision you have had to make?

To act without fear. And it is a decision I have to make every morning. Like paying your dues, this is one that you never stop doing. Paying your dues is never a thing to think of in past tense. A life to be lived fully, has to be paid for handsomely. There is nothing wrong with being afraid. True fearlessness is just another form of stupidity. It is the choice to act on those fears that matters. And I have to make that decision each morning… and sometimes several times in the day. This conversation I am about to have, or this decision I need to make, or this action I have to take, scares the hell out of me. But it needs to be done. And that decision to act without fear is the biggest one I make.

Q: How do you tug your client’s imagination and motivation? What is the core of your professional relationship between them?

The core of my professional relationship with my clients is active listening. Listening until my bones ache. When I do presentations or keynotes, I tell people that if you aren’t exhausted after a day of communicating, you haven’t been listening hard enough. Listening to every word, every implied word, and every telling silence is exhausting. That I why I try to limit my day to 2 – 4 coaching conversations maximum, and only 4 days a week at that. I’m no good to anyone after more than 4 or 5 hours of conversation.

I evoke imagination and motivation by responding to what I hear with suggestions from outside my client’s frame of reference. Nothing new there. It is the old lateral thinking, disruptive creativity, non-linear connection of ideas that still works. Most of the time the best ideas are my clients’. They just can’t hear themselves say them. So I just tell them what they just said. And I use a gift I have had since childhood: I connect “unrelated” things easily. A client can be telling me of a financial challenge, and for some reason it makes me think of another client’s story about a motorcycle they just bought. Something in the intersection of the two things creates a fresh approach to reframe the question or problem. I can’t tell you how many times I have heard myself say “Your problem isn’t A, it’s B!” The answer wasn’t coming because the question was wrong.

There is nothing particularly unique or gifted about my mind. 90% of the time there is a great idea or breakthrough of some kind it’s not because I am smart or anything, it is simply because I have outsider status and have my client’s permission to speak my mind. There are few things more powerful than an outsider’s perception, when the currency between the insider and the outsider is complete honesty.

Q: Would you mind sharing one of your biggest failures?

I can’t go into details because they usually involve others. But I can say they almost always involved one thing: a failing of confidence on my part. I fail when I make decisions based on “settling for second-best” or on not having the confidence to push through a tough patch. Dodging conflict has also been pretty consistently a disaster, so I do a hell of a lot less of that in this part of my life.

Q: What did you learn from it? What would you do differently if a similar situation occurred?

It took me about 40 years to learn, and much of that in the last 10 years, but these days I stick closer to my own sense of right and wrong. I don’t mind conflict over something I believe in. I have started to see that the worst that can happen is not a hell of a lot. I trust my own experience, my own sense of things.

Q: This series is a lot about giving credit where credit is due. It’s about reaching out to both, people who could use a little help unlocking their potential and people who can help with that unlocking. Do you have a business mentor who helped curate your passion for small business consulting? What were the mentor’s practices? In other words, how did this person make an impact on you?

Where credit is due is first and foremost to my wife and family. Their passion for great moments, for things done right, for finding that place between standing your own ground and understanding the value of others, has been critical in making me who I am. On the small business side I don’t have any direct mentors. My biggest mentors are my clients. Every one of them owns a small business that is everything they have on the financial and other levels. Yet they trust me and have the confidence in me to invite me in and work with me to change the game. This can be incredibly scary and requires huge trust, particularly if I am asking an owner to change something that they have done for years, and is connected to their own personal values. Every time the change happens, and the owner let’s go, I am in awe. I know from personal experience how incredibly hard that is, even terrifying, yet they do it with me. That makes life worth getting up for each morning.

Also, I am the collective wisdom of every small business owner who has ever brought me into their inner circle and shared with me the workings of their businesses, their successes and failures, what has gotten them out of bed in the morning and kept them up at night. All of that is in my head. Any wisdom I bring to a coaching conversation now is 90% the collective wisdom of a lot of tough, hungry, street-smart business owners who have spent almost every day of their own lives pulling on their shoes and making life happen.

Q: What is your worst fear?

Missing something. I’m not like all those wise ‘old souls’ out there in the world of patchouli oil and Birkenstocks. I can’t get enough of anything. I love being alive and learning and consuming and enjoying. I guess I’m a young soul if you believe in that kind of thing… I don’t believe in that ‘vale of tears’ nonsense or that our bodies are “just material”… I love being alive and on this earth and have no interest in waiting for some ‘other later’ reality. I like this one. A lot. There is a reason why Walt Whitman is one of my favorite poets. So ya, I’m afraid of missing stuff. I want to live 1,000 years and try it all!

Q: What is the biggest obstacle/challenge you have had to overcome?

All that stuff about fear I talked about above. The rest is relatively easy. Following a close second would be bootstrapping my business. You build up a lot of debt in the first few years, and you have to be crazy careful not to let that cross the line where it erodes cash flow in a fatal way.

Q: What is the biggest challenge todays small business leaders are facing?

Gerber got it right: failing to understand that baking and owning a bakery are two completely different things. The biggest challenge they are facing is a world of ignorance and bullshit. All that “do what you love and the money will follow” nonsense. Running and growing a small business successfully is probably the most complex thing a human being can do. The number of things you have to know about and do right, and do right consistently, every day for a decade or two, is staggering.

So no, it isn’t the economy, or competition, or offshoring, or anything else like that. Those things are huge challenges, but they are not the biggest. The biggest challenge is the romantic mythology, especially in America, of owning your own business.

Q: What do you do to continue your growth as a consultant?

Listen to my clients. Listen to the market. Respond with an ever-broader and more diversified and responsive set of products and services. My new book Great Performances – The Small Business Script for the 21st Century is a piece of that. It is setting up a whole new way for me to connect with and support more small businesses to be successful.

And never forgetting who brung ya to the dance. I am a passionate believer in the power of follow-through and great long-term relationship development. I drop the ball lots, but I don’t ever stop trying to stay in touch with and add value to every business I have ever worked with.

Q: What are the golden life lessons you have learned and are willing to share with the readers from your experience as a small business consultant?

Spend more resources on keeping customers and employees than getting new ones. Don’t ever make the mistake that solid systems and procedures, creativity, and relationships are mutually exclusive. That is a myth that simply doesn’t exist in the world of the performing arts. Any ballet dancer, classical violinist, or rep actor could run circles around business people when it comes to getting that. Discipline, practice, organization, systems, all those things aren’t killers of creativity, they are the world’s best support for it.

So work harder to hang on to people, and work harder to bring more organization and systems to your business. Don’t shy away from that stuff.

_________________________________________________________________________________________

Some great places to find Clemens’s work:

Have more questions, topics of discussion or simply want to give a shout out to Clemens, you can tweet him @ClemensRettich.

 

Stay Positive & Stick To The Fundamentals, Or At Least Learn Them First

Garth E. Beyer