Why Try To Get Out Of Your Box, When You Can Use What's In It?
There might not be enough for you.
The lot might not be good enough for you and your tribe.
There’s not a strong enough checks and balances system in place.
The turnout might be worse this time.
You’re sure there’s a rotten bunch in the mix.
Of course, we’re not talking about potatoes or oranges, here, but the takeaway for our projects is the same: you can spend your time concerned with the harvest or you can devote that time to planing more seeds.
Stay Positive & Generosity Sows
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Whether it’s with a veteran or a newbie, leaders often take the easy path and start assigning work out.
When – what makes the work much more impactful downstream – they ought to be getting their team up to speed on the why of what they’re doing (or reminded of it).
No matter how driven someone is to check an item off their to-do list or appease their boss with a job quickly completed; the drive and passion isn’t nearly as strong as someone who understands the why behind the work they’re doing.
Magic is made when people realize the work they are doing is making an impact larger than themselves.
That’s on the leader to show it, prove it, and remind them of it often.
Stay Positive & Lead By Sharing The Vision
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It’s a bummer of a day that goes by without learning something.
Not because the chances are ripe that you’ll get on Jeopardy, but because the chances are ripe that you’ll be in conversation with someone and an opportunity to share the new knowledge will come up.
And, what you’ll find is that the sharing of the knowledge (and the energy/passion/excitement behind it) is more important to strengthening a relationship than the specific information shared.
Go ahead and learn about how to make hot sauce or how to appreciate beer or what makes bread spongy.
No one says “damn, I wish I didn’t learn something today.”
But many do think “damn, I wish I could contribute something to this conversation.”
Stay Positive & Learn & Share & Repeat
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Two quick notes about fascination.
It’s hard to convince others to be fascinated in something if you aren’t. In fact, it’s easy for people to recognize if you are fascinated or not.
Second, being fascinated with everything all at once is a sensory overload for those you’re trying to convince to try something or to market to or to sell to.
That’s not to say don’t be fascinated or express it, but one at a time will do a better job than all at once.
Stay Positive & Piece By Piece
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But it will work if you think through it well enough.
And then, once it works, you can pivot to launching something else.
Over time, you’ll continue to ship new projects, host new events, try new things.
And people will think you are a smashingly remarkable brand.
Not because the one thing you did was insanely successful, but because they saw you show up again and again, living out your brand mission in new ways.
Stay Positive & Swing More Than Harder
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Every brand should aspire to be bigger.
Not in and of itself. No. In that case, bigger isn’t often better.
But a brand that helps someone feel like they are part of something bigger than themselves – that’s the recipe for brand success, brand loyalty, brand growth.
That’s the area that bigger is better.
Stay Positive & Don’t Be Anything But
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There’s a beautiful attribute to trial runs.
And it’s not just that you learn how to make or do something better.
Nope.
It’s actually the additional story you can tell in the future.
Every trial run always results in some funny or interesting story that one can share at the next trial run or launch.
I’d argue that the storytelling additions are almost as important as the tactical updates you can make to the product or service.
Mainly because a wonderful product without any edutainment story is one that will quickly fall to a competitor who brings their story A-game.
Stay Positive & Trial And Error Story
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