It’s rare that anyone is giving it their all. There are too many reasons not to. First and foremost it’s far safer to hold a bit in reserve for when we truly need it. That’s natural.
Then there’s all the “un-natural” reasons of fear and willpower and distractions and additions.
All of which rarely have anything to do with the project at hand.
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I recently heard a story about a couple who has sort of a rule in the house. If they raise their voices at eachother, it’s never really about the thing they are raising their voices about.
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All to say, to unlock full capacity and get a little more out of your team or yourself, you need to work outside of the project you’re wanting a little bit more attention to.
Stay Positive & It’ Oxymoronic, Sure, But It Works