Life Lesson

There’s a reason speaking engagements are more profitable for authors than book deals. (It’s because they are more impactful.)

There’s a reason calling a client will always lead to a better collaborative solution than emailing. (It’s because they become connected with you – it becomes personal.)

There’s a reason a voicemail saying “I love you and I always will” hits the heartstrings more than a text saying the same thing. (It’s because they can hear the truth in your voice, but might otherwise try to read between the [non-existent] lines of a text.)

Stay Positive & Default To Picking Up The Phone

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What if we thanked ourselves as often as others do (maybe more).

What if we gave ourselves the benefit of the doubt.

What if we gave ourselves the words of encouragement to push through a dip.

We’re already thinking to ourselves. Might as well make it positive.

Stay Positive & No Need To Wait For Others

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If you’re focused on your own problems and not others’, it’s hard to be generous.

If you’re swamped with work, it’s hard to be generous.

If you’re overwhelmed with a lengthy to-do list and people all wanting something from you, it’s hard to be generous.

Those scenarios, however, is when generosity can mean the most; to those it is directed at but also to the person being generous (you).

Stay Positive & Be Generous Always, But Especially When It Requires Effort

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It’s not just misery that likes company.

Adversity, joy, triumph, focus all do, too.

Company can do wonders for our mental attitude.

And the best part is that we often have company everywhere we look, of course, when we choose to look around.

Those all around us are struggling on their own journey, celebrating on their own journey, losing and winning and on their own journey. Same as you or me.

Recognizing it may not make the work we’re doing easier; but it does offer a little bit of respite, doesn’t it?

Stay Positive & We’re Not Alone

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A great question to ask when considering a new touch point in your marketing plan.

And not just generally speaking, but specifically.

Will the person seeing/hearing/experiencing the ad care?

Of course, it’s not that simple.

If you consider that fact you have to decide to serve an ad to 100 people that care and 20 people that don’t. If it’s only about people who care, then that ad is a terrible decision. Or is it?

That’s the headache every marketer has to face. The sooner we figure out what rate we will run with in regard to if they will care about we have to say, the better.

There’s no magic number. That is; not to the customer.

But there is a magic number for you; and it’s whatever number you choose and stick with.

Because the thing that hurts a brand the most is when the marketer can’t answer the question and stick with it. For every brand, that numbers might be different.

It’s about caring enough to decide on a number and caring enough to stick to it.

Stay Positive & Stick Carefully

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Self-focused advances don’t tend to fair us well.

Experiencing failure in advance is a waste of time.

Celebrating too early often bites us in the behind.

Worrying and having expectations makes for more harm than help.

However, planning in advance for another; thinking about what the target may want and feel; being grateful for another’s impending success; covering the tab with hopes they’ll get you back later – these are all worth doing in advance.

While selfish advances don’t tend to fair us well, selfless advances sure do.

In fact, they fair others well, too.

Stay Positive & Win Win

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It’s all suffering, really. Though we can significantly control what form of suffering takes place and to what degree.

It’s stress management. Coping. Mindfulness. Positivity.

Progress is suffering because progress is not easy; it’s uncomfortable, it requires us to leap, to challenge, to face adversity.

Hard stuff.

But once we know the suffering is oncoming, we can do something about it.

Stay Positive & It’s All A Choice

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