Down time shouldn’t be a thing. Instead it ought to be experiment time.
Time to try something totally new. Time to be energized by what’s possible. Time to create something you would never have if you didn’t suddenly have the time.
Note: Experiment time doens’t mean you need to have something of value at the end of it. It’s merely that you have something even if it’s just a fun memory (which I’d argue is value anyway).
We may get stuff done during the day, but a checked off to-do list doesn’t always equate to feeling fulfilled at the end of the day.
Fulfillment is tied to achievement; completing something we’re emotionally attached to, driven by and will undoubtedly feel gratification upon finishing.
The direction is simple, then. Ensure you’ll achieve a task today, ensure you’ll feel fulfilled.
Stay Positive & You’ll Sleep Better Tonight If You Do
Sometimes going cold turkey works to move you ahead. Sometimes a massive transformation or fresh start is what’s needed. Starting from scratch might be what will give you the competitive advantage.
But more likely is that you simply need to keep showing up and pivoting slightly.
Evolving based on what people want and need while being there for them time and time again is far more heroic than starting from a clean slate.
What you think is urgent isn’t actually urgent and you’re spending more time on it than you actually need to. On top of that, you’re likely not making as meaningful of progress on larger tasks since you haven’t made the time to dedicate to it. It’s harsh truth and happens to us all.
So. A challenge.
After reading this, put all your to-dos to the side and focus on one project for the day. Not the urgent project, but the big one, challenging one, meaningful one.
In doing so, you’ll discover two things.
One is that you will feel fulfilled at the end of the day because you’ve experienced serious progress. And, there’s always satisfaction from overcoming or avoiding distractions. You’ll feel like you’ve won the day.
Second, all the tasks you thought were urgent? They’ll get done tomorrow because they need to be done then more than they need to today. As such, you’ll complete them more efficiently, more creatively and more passionately since you’re riding the high from yesterday.
Margins. White space. Breathing room. The hallway from here to there.
It all works to make an experience feel less cramped, less hostile, less crushed.
More square footage of space that will go “unused” may cost more, but “unused” – that’s simply an error in perspective. The space creates perceptional impact to those who see and walk through it.
Of course, there’s always a point where there margins are too big, there’s too much blank space and endless breathing room.
That’s why crafting any experience is an art and why short cuts don’t work.
Personal interactions are important to a guest or customer’s experience, sure, but it’s usually a very short part of it.
Placement is vital to ensuring the personal interaction is simply the cherry on top.
Consider poor placement of a handle on the front door to your shop. Frustrating.
Crooked portraits. Odd walks down stairs and curves just to find a restroom. Six pack carriers no where near the beer cooler. Cream and sugar in the other room entirely.
Design and placement matters.
Placement of useful items, decorative items and everything between.
Look around. Are things where they should really be?
Stay Positive & Another Question, Are The Items Needed Even There To Begin With? What’s Missing?
Salespeople are good. They’ll work to show that what they offer will help you bring you more people to your business or service.
They might be right. They often are.
The big question to ask before accepting an advertising offer or a partnership or collaboration is if it’s your kind of people that it will bring.
This gut check not only saves you time and money in vetting the opportunity and investing in it; it saves you headaches of dealing with the wrong kind of people and the risk of having members of your current tribe pushed out.
And remember, just because everyone else is doing it doesn’t mean you need to. If anything, you draw more of a line in the sand that you’re different than the others by not.
If it sounds like a good offer, it probably is, but will it attract more of your kind of people?