Let’s just imagine you owned a coffee shop for a moment. No doubt there are some people who would enter that you would go above and beyond for.
Or maybe you manage an email list.
Or maybe you’re at a firm with a handful of clients.
Now imagine if your “above and beyond” situation became the norm, the status quo, the expectation.
Two things would happen. The first is you’d blow the competition out of the water and two, you’d need to find even more ways to treat different people differently.
Both are possible.
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On a similar note, there was a seminar on the college campus that I went to when I was younger. The speaker told everyone to stand up and reach as high as they could; to really stretch and get our arms, hands and fingers pointed as high as we could. We did. Then we were all asked to reach a tiny bit higher – and we did. Then he said something along the lines of this. “You guys rock more than you know. At first you thought you were reaching as high as you could, that was what was asked of you. But you were still able to reach higher. We hold back on ourselves. We can do more and be better if we ask it of ourselves.”
That experience has stuck with me to this day and it doesn’t just apply to how we hold back on ourselves, it’s also how we hold back on others. We can give more than we think we can.
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Stay Positive & Go Above And Beyond (Then Go Above And Beyond More)
Reality is that those who maintain the basics are the ones to excel further than those who try to stray away.
The basics of putting things back where you found them, the basics of common sense etiquette, the basics of leaving a place/conversation/work better than how you found it, the basics of listening more than talking.
You can go above and beyond, but what people remember and care most about is that you’ve got the basics down, consistently and with care.
You can be in a meeting and do unrelated work at the same time.
You can drive an Uber and take a call with a friend.
You can draft a blog post, listen to your kid and eat at the same time.
We can but it doesn’t mean we should. Efficiencies drop. Focus ebbs and flows. And, more often than not, we leave someone else short – and that’s not cool.
Respond “not attending” to the meeting. Set aside time for your call. Listen first, blog and eat later.
Listening closely enough, asking questions with the delightful weight of you caring to know the answer and then truly seeing a person. That’s the hard work.
Committing yourself to see a project through the end and applying polish to every piece of it and keeping it consistent with the target (who it’s for). That’s the hard work.
Creating an experience, connecting people around it and then giving them enough reasons to tell others about it. That’s the hard work.
It’ll never get easier. But it will always be worth it.