Life Lesson

No doubt that an unbranded glass leads the beverage it holds to be perceived as less valuable than the same liquid in a branded glass.

A bill with a pen on it leads to a different tip than a bill in a custom leather booklet.

And a gift most certainly leads one to appreciate it more when there’s a bow and a ribbon on it.

It’s not the entire point, but the details matter.

Stay Positive & As Do All The Other Little Things

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Hustling is great … if you do it early and often.

But most hustle third or fourth or dead last and then get frustrated when they have to pay the consequences of it.

Note: The hustling that works is the hustling we do before we need to.

Stay Positive & Hustle On

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Our brains are great at hiding the fact we missed something remarkable.

By default, we don’t think about what would happen if we accepted someone’s invite or if we would have gone to work a different way or stayed out to lunch with a friend for 15 minutes more.

The only thing our brain does recognize is the value after we say yes, take a leap and counter our intuition to focus on and execute to the plan.

All that to say, there’s a lot that we miss and if you don’t feel like you are, well, that’s the auto-pilot speaking up.

Stay Positive & More Yes, Please

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Culture can be evaluated by the pronouns used and it has no limits to how inclusive it can become.

Employees can say we. Customers can, too. The pronouns prove a sense of camaraderie and tribalism.

The more you hear “I” and “they,” the more room there is for cultural improvement.

Note: The solution may not be to ditch the culture for another. It may be to do what you can to elevate it. There’s no “we” until there someone that others want to be “we” with.

Stay Positive & Lead The Way

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Maybe you don’t want to be the Olympic best or famous best, but when you feel the drive to be the best; that’s when you know you’ve found a passion.

If you’re doing work and not feeling like you want to do it as the best, it might be time to find different work.

Stay Positive & See You At The Top

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Most customers aren’t there for your product; they’re there for something else.

And the only way to learn what that something else is is to connect with them, listen to them, see them.

Quick example of a couple at a bar. They’re not there just to buy a couple of beers, but you wouldn’t know without asking “what brings you in today?”

Rather, they are there because they haven’t had a date together in two months.

So the switch needs to happen from how to serve them beers to how to elevate their date. Doing so makes them feel seen and feeling seen feels good.

Stay Positive & Feelin’ Good Is A Good Feelin’

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That’s the real test if a marketing tactic works.

Is it resulting in people connecting to one another?

If it’s clear it’s not, then it’s wasting time and money.

Stay Positive & Everything Else Comes Together When We Connect

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