Life Lesson

It amazes me how little time people make for things – and I write this in a bittersweet way.

More often than not, we don’t need as much time as we tell ourselves we need. Our default setting is to build in time to surf the web, be distracted, multi task, etc,.

But then we make even less time for things of importance.

Less time for understanding the target on a deeper level, exploring industries outside our own for inspiration and visualizing how what we’re about to do or create can have legs beyond the one touch point.

Time is precious and there are opportunity costs to it.

If we spend time here, we can’t spend time there.

If we do too much of X, we can’t immerse ourselves in Y.

As humans, we love to hide from opportunity costs because an analysis forces us to double down on the difficult work, the emotional labor.

But leaning into it is what sets those who are remarkable apart from those who aren’t. Making the time for what’s truly precious can be your differentiator.

Stay Positive & It Doesn’t Get Easier, But It Gets More Worth It

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Simply because it wasn’t the right way before doesn’t mean that it’s not the right way now.

We’re so quick to latch on to a new status-quo and routine for handling things.

If you think about it, it’s a time saver and it removes the feeling of risk that we despise so much.

The truth, however, is the more difficult situation or more important of a decision, the more it’s worth approaching it without the bias of how you did something in the past, right or wrong.

Today is a new moment, a decision with different variables. There’s no guarantee of doing the same thing today as you did yesterday and getting the same result.

Stay Positive & What Makes Most Sense Now, Now Then

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Awareness is the priority for many a brand, but there’s a problem with more awareness – there’s no guarantee of more conversions because of it.

What’s more is that many brands fall short of providing the experience that matters and fail to their promise when they have too many to keep it for.

You see it when brands grow too fast and crumble under the pressure of trying to serve every new person the same remarkable experience the first ones received. It’s simply not sustainable.

Better to focus on those who show than on getting more to show.

Stay Positive & Aware

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Every action or plan you have to interact with someone, it’s worth checking the box on it making them feel good.

Sure, the outreach needs to be on brand and part of what it takes to reach your goal and empathetic of the person you’re reaching out to.

But just as important is how that interaction leaves them feeling.

Stay Positive & It Feels Good To Feel Good

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When the structure isn’t working, the habit’s staying a struggle, and no one’s happy with the work

break it.

Break the borders, the status quo, the colors they expect.

Most importantly, though, make breaking it fun.

Stay Positive & Start Again Excited

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Most of the questions we ask at first aren’t necessarily dumb, but they’re easy to get answers to.

They are questions to develop a benchmark of knowledge so you’re on the same playing field as others.

Then the hard questions begin to happen. The ones people might not have the answer to or if they do, your gut is telling you its wrong.

They are questions that make you uncomfortable because you’re stretching into the unfamiliar and making it about others in the room as much as you are about you.

If we can just keep going beyond the pressure of status roles in the room or the feeling of absent confidence when asking a question or the underlying belief that if we ask a question then there is only one right and one wrong answer, then – only then – can we begin to deeply engage with one another, challenge the status quo and actually make change happen.

Stay Positive & Yea, All It Takes Is A Question Or Two (Or Three)

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There will come a time that you go to sleep and dream about what you’ve been working on all day.

There will be a day that you’ll gladly let go of past responsibilities that you once enjoyed but are not tied to your current devotion.

There will be moments that life is explicitly unfair, maybe even cruel, but the energy you find to continue will be sourced from a single passion.

Life can get harder in a lot of different areas once we cross this threshold of devotion, but, boy does it get easier in others.

Stay Positive & See You On The Other Side

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