Why Try To Get Out Of Your Box, When You Can Use What's In It?
Best or easy?
Work hard or work smart?
Instant gratification or long haul satisfaction?
Fast or with purpose?
These are the decisions we have to make every day and multiple times per day. Don’t let the grind or lack of willpower stop you from making the right ones.
Stay Positive & Check In (Frequently)
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It’s worth pushing your brand (personal or not) by considering how many other arms can extend from the core reason the brand exists.
Can a manufacturer become a magazine producer? Can a SEO guru put together a webinar and certification program? Can the brewery craft a line of fresh shirt designs?
The brands that make it through the clutter are the ones who stretch themselves, but with intention and relation to their soul purpose.
Stay Positive & What’s Your Next Extension?
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If you’re like me, you don’t like waiting.
Waiting in line, waiting for a package to arrive and especially not waiting to get picked.
After plenty of trial and error, the best way (so far) that I’ve found to pick yourself (beyond, you know, deciding to) is to connect with as many people relevant to what you want.
Doing so has all the guise of them picking you, but in reality it’s all your doing.
Stay Positive & Get Connecting
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There are a lot of different businesses you could be in.
Manufacturing, cosmetic, beverage, ma and pa automotive repair, and so on.
The business many forget they are in, though, is the idea business.
The business of generating fresh thoughts that connect with the target, contribute to the community and elevate the industry.
World may run on Dunkin’, but your business runs on ideas (whether they are ones that have legs or not).
Stay Positive & Keep’m Coming
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Everyone who leads a tribe that you might one day want to market to has written a book.
You’ll find a book on what it’s like to play competitive Magic The Gathering and what it’s like being a long haul truck driver. You’ll find a book on those who travel solely to see road side attractions and a book on amateur home lawn care.
Books are one of the greatest gateways into a target’s life.
Turns out you don’t need a huge development fund at work to get closer to the target.
A library card will do, and they’re typically free.
Stay Positive & Dog Ear It
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Every medium begs you to change your message.
Fit the shoe. Fit the medium. Fit the target’s desire in this moment and space.
Regardless of having an all-encompassing brand message, you need to be tuned into the platform or distribution or space that you’re sharing it.
You need the right message in the right place at the right time, every time.
To not do so will lead you to be forgotten.
Stay Positive & Let’s Get To Specifics
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The best tech, apps and software get better when more people use it.
Facebook, DragonSoul, Unsplash, Snapseed.
The same can be said for many businesses, too–the one’s that build a community are often the strongest, most profitable and longest-lasting.
Subaru, Mobcraft, Basecamp, Firefox.
It’s worth asking if your brand gets better when more people come together. If the answer is yes, then are you making every decision with the focus being on building that community?
Shiny objects don’t build communities, they build cults and cults fade away quickly.
Stay Positive & Connect Connect Connect
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