Why Try To Get Out Of Your Box, When You Can Use What's In It?
Nearly everything is written as a headline.
That leaves the question: How do you write a great headline?
The way to write a solid headline isn’t by writing a sentence and then tweaking a word or two until it says what you want. Rather, it’s by writing a hundred different lines with different angles and different words until you feel it in your bones that it’s right.
Stay Positive & Brainstorming Session Is In Order
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Reading, but not answering the questions is an act of hiding.
Those who go on to make a world of difference; who you see as having their shit together … they’ve answered the questions.
You know … these questions.
And these.
And these.
And these.
All of the most brilliant people I’ve met and successful brands I’ve studied–they’ve taken every question as a challenge to better themselves, to clearly define who they are and where they are going and the legacy they’ll leave behind.
And they’ve never looked back and thought, “Man, I shouldn’t have dug deep like that.”
Stay Positive & Here. Are. Some. More.
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What can you put in your presentation to make it matter four months after its heard?
How can you respond to that customer so they become a life-long ambassador?
What can you focus on now to get you to think like the strategist you’re dying to become?
The work you’re doing, and the way you’re doing it is likely urgent. Short term. Immediate impact.
It’s powerful work, but not as important as the work you do for the long-haul, the positive and the evergreen.
Stay Positive & Important > Urgent, Always
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There are plenty of signs to look for that you’re doing work that matters.
Of course, at first notice the signs might have warning tape and be outlined in bold red.
That’s your lizard brain’s doing in attempt to get you to stand still.
But your dreams and your influence on others dies when you stand still.
So notice the signs for what they actually mean: That you’re making an impact, trying something that might not work, and digging deeper toward something that might be 10x the work you’ve already put in–and ultimately worth it.
Once you recognize those signs for what they are, be sure to recognize the one’s for achievement.
Almost no one gets fulfillment when they say “That was easy,” they merely get off the hook.
“That was difficult, but I did it.” Now that’s powerful stuff.
Stay Positive & Follow The Signs
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When it comes to patience, you don’t need more; you just need less impatience.
A cutthroat diet might work in the short-term, but you don’t need to overdo the healthy food; you just need less of the junk.
You don’t need to try a hundred different ways to grow closer to your significant other; you just need to give that person less of a hard time.
You can fight fire with fire, to over-correct, do a complete 180 … but it’s damaging, it breeds unhappiness and, in the long run, it typically doesn’t work out.
Better to do less of what’s causing the pain or fear.
Stay Positive & Less Creates More
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When it comes to something new, our default setting is to forgo it.
When there’s a large reward, our default reaction is to feel risk then avoid it.
When we feel we’re at the brink of success, our default response is self-sabotage.
When we feel like we’re onto something, our default intuition is to run in the opposite direction.
Going into the new year, try ignoring your default.
If you’re consistent enough, you might just end the year with a new, better default.
But, of course, you know what your default reaction is to that …
Stay Positive & Lean In
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Put all the facts out there. Write what you want to say. Make the point clear.
It’s the moment when all of that is on paper that divides those who are going to make an impact and those are going to be told “No.”
Those who will end up revising or scrapping the writing all-together are those who stop after they’ve written what they’ve wanted to write.
Those who will see their writing be appreciated and have an impact are those who go back through their writing and layer it in a way that others will actually want to read it.
It’s so rare people read as it is. Having a stronger point won’t get them to read it from start to finish, but telling an entertaining story, putting them in it right away; that’s when you have a chance.
A great gut check is if you enjoy reading what you wrote and don’t mind reading it again or if you merely want to get it off your to-do list and move on.
Stay Positive & Write For Someone, Not Just To Them
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