Why Try To Get Out Of Your Box, When You Can Use What's In It?
Here’s a marketing exercise for you: For every tactic you’re performing or plan to perform, categorize it in one of the following two categories:
Too often, brands and owners and activists put their time and energy into the first bucket, leaving the second bucket up to fate or design.
Both need attention. Both need intention.
Stay Positive & Find The Balance
Photo credit
Statements that resonate most are ones that are planned and practiced.
The greatest orators were those who responded, not reacted to questions.
They invested time in imagining what others might ask and how he or she should respond.
They roll-played. They asked for feedback from those they trust. They crafted and recrafted their answers until they had them filled with power and emotion and confidence.
Do you have responses to the following questions?
Don’t get on being able to react and answer them in the moment.
Stay Positive & Start Practicing
Photo credit
They’re not coming in for a beer, they’re coming in for an experience they can brag to their friends about next weekend.
They’re not searching for a tub that’s 32 inches tall, they’re searching for one they can fit all three kids in and make bubble beards with.
They’re not looking for a dessert to satisfy their sweet tooth, they’re looking for something they can intimately share with their significant other.
They’re not dreaming of a razor to keep them clean-shaven, they’re dreaming of a razor they can feel confident in giving to their boy when he’s old enough.
Don’t get lost in the sell of a product or service; submerge yourself in selling the experience, the desire, the dream.
Stay Positive & What Are They Really Here For?
Photo credit
We build targets for a reason; not just so we know who we are talking to when we’re creating our work, but so we know who we should become, the shoes we need to wear and how we should imagine ourselves when we’re creating that work.
Stay Positive & Make It For Them, By Someone Like Them
Photo credit
The world’s a remarkable place and I’ve written it a million times that people more often than not are willing to extend a hand toward you and help you on your path to achieving your goals.
That being said, the best way to hurt yourself on your journey is to not be able to answer this question: What can I do to help you?
Truth be told, you’ll be asked it … a lot.
Stay Positive & So, How Can I Help You?
Photo credit
It’s no surprise that a day that I don’t learn something new that moves me forward on the path to my goals is not a day I enjoy having.
That being said, always trying to get something out of an interaction can get selfish. Many tune into WIIFM (what’s in it for me).
What I’ve learned, though, is you gain more than you can measure when you tune into WIIFT (what’s in it for them).
That’s the beauty of what goes around comes around.
The best way to get something out is actually to give something.
Stay Positive & Selfless Is The New Selfish
Photo credit
It seems like it would make sense to plan an hour meeting to teach a group about a project they’re lacking excellence on. Why not add more people to the meeting and teach in one swoop? Might as well order lunch and make it an event. Or …
It seems like it would make more sense to make a teachable moment in the moment. To give feedback immediately. To right the course and have the student become the teacher for others.
They call them teachable moments for a reason.
Stay Positive & Moments, Not Hours
Photo credit
