Life Lesson

Our responsibility in this life is to create change.

It only gets easier … and scarier to.

It’s a tall order to show up every day.

It’s our calling though.

 

Stay Positive & See You Again Tomorrow

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It’s easier to skip an activity on your to-do list than it is to skip an activity you have dedicated time scheduled to complete.

In some cases,–like that of creating something meaningful–a routine is a tactic that helps more than it hurts.

Some wait for inspiration to hit, other’s tell it when it needs to show up, they mark it in their calendars, they set alarms.

 

Stay Positive & Plan The Work

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For all those who have said “I should start a blog” or “I should go Live” or “I should share photos of my hobby.”

Now seems like a perfect time to do so.

 

Stay Positive & People Have Been Waiting For Too Long

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It’s incredible how much businesses spend on getting attention compared to what they spend creating something that resonates.

Connections might be triggered by sight, but they’re made from the head and the heart; from a brand that truly sees someone and gives them something that resonates.

The weak connection between a brand and a person might not be due to too few ads, it might be due to the lack of meaning in a product or experience in a service.

 

Stay Positive & Resonate First

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We all have 24 hours in a day.

Whether you spend or invest that time is a choice.

Having time or making time is a mindset.

Saving time can help or harm you.

When it comes to creating something meaningful, you often don’t need more time … you need more guts.

 

Stay Positive & Don’t Hide Behind The Clock

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Consumers can be convinced to make a purchase based on fear. But more often than not, they make a purchase based on something they desire. For them it’s something beneficial, it’s for more, it’s about elevating their life.

When it comes to marketing B2B, there needs to be a greater mix of fear and growth to convince a business to choose you.

You can show that your tracks are better for them to travel down, but until you also point out the train that’s on their same track barreling down at them, they won’t change.

 

Stay Positive & Tracking?

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After awhile of creating similar looking content, many will speak up and dub it redundant, that you should stop creating that content, that something needs to change in a major way.

Here’s my counter riff:

• Some people are likely seeing the content for the first time, so it’s not redundant to them.
• People inherently respond positively to what feels familiar. (Don’t believe me? Read this)
• The consistency creates a shorthand for people to recognize the brand behind a product or service.

You can keep your creative congruous and improve it at the same time. That’s why it’s smart to measure, A/B test and stretch the work that you put out into the world.

But a surefire way to start from ground zero is to call something redundant and actually start from ground zero again.

 

Stay Positive & Consistency Over Redundancy

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