Why Try To Get Out Of Your Box, When You Can Use What's In It?
We’re often quick to select the words we want our brands to represent and then work to make it represent them.
Better, I believe, to work on adding meaning to your brand, listen to what people are saying about it and then use those words.
The words we use to define our businesses are earned, not forced despite the effort we put in to make them so.
Stay Positive & What Are People Saying About You? Might Be Time To Own It
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To be respected as a brewmaster, you can’t just build one recipe, you must have brewed… a lot. You must have done the reading. You have to dump a lot of beer to earn the respect of a brewmaster.
To be recognized as a writer, you can’t just put a book out into the world. You have to show up and write daily. Attend writing workshops, submit for writing awards, and teach others.
Similar investments are needed for musicians, speech therapists, PAs, and pro billiard players.
To change (improve) how you’re treated in your industry, you have to put in the work, do the reading and share the learnings.
As Seth has written time and time again, if you haven’t done the reading, why expect to be treated as a professional?
Stay Positive & Yea, It Takes Time, So Does Everything Else
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Eventually people will get tired of looking stupid for buying the cheap product and will invest in the premium or luxury kind (yours?).
Eventually people will notice when you show up every single day.
Eventually the art you create will stand for something.
When eventually arrives, then what?
Sell premium because you care about value. Show up because you care. Keep creating because there’s a change you seek to make in the world. Don’t do these things just for the “eventually.”
Stay Positive & There’s Always Another Eventually Anyway
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When the world throws you a curve ball, unprovoked, do you complain and resist or do you figure out how to adapt?
It doesn’t do any good to handle one uncontrollable change one way and the next uncontrollable change another way.
Stay Positive & Consistent
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I’ve come across two types of people who say they love what they do.
There’s the person who fakes it to make it. She convinces herself that she loves what she does. You can’t argue that she doesn’t love what she does, but you can pick up on signs that she has to work to love it.
The other person? Love for the work comes naturally. It’s not about listing all the reasons they love it; it’s about wholeheartedly and genuinely saying “There’s nothing I don’t love about what I do.”
It’s worth confirming that you truly fall in the latter group.
Stay Positive & Because Loving What You Do Matters
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When you hear a complaint about price, it’s not an absolute value problem you have, it’s a perception value.
Lowering prices is a race to the bottom, and a quick one at that.
Explaining the value of your product or service is an uphill battle, but far more valuable to customers.
Stay Positive & It’s All About Perception
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Isn’t there always?
A line you need to cross, that if you don’t, then it implies you didn’t try hard enough, give enough, care enough.
A line you don’t want to cross, that if you do then it implies you tried too hard, gave too much, cared more than enough.
The lie we tell ourselves is that there’s a space between. And that begs the question: If there isn’t space between, are you better off crossing or not crossing the line?
Stay Positive & You Know The Answer
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