Launching Work That Matters

Bravery

If you’re not feeling doubt about an idea, you’re not thinking big enough.

Most of us limit what we do to that which we can reassure ourselves will work out.

The truth about remarkable work is that it’s significantly likely it won’t work out. Things won’t go as planned. Everything won’t be okay.

When you’re ready to put an end to the false reassurance and the quest for acceptance, then all that’s left is bravery to go at it anyway.

“This might not work.” may be the four most beautiful words one can say.

 

Stay Positive & Second Is “Wow, It Actually Worked”

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Quick Check To Doing Quality Work

Professional Work

Being a professional is a mindset.

We can learn to think like a professional and then create work professionally.

What’s important is we stop and check in on our work.

Hit pause and answer this: What would a pro do if they got this project from you as is?

Would they scrap it? Would they take it to a different town? Would they keep on your track?

It’s nice to think we’re always a pro, but the reality is the lizard brain and our own ego often take over without us realizing it. The best we can do is regularly check in and make sure we’re creating work that’s remarkable for the target, not just ourselves.

 

Stay Positive & Think Like A Pro, Be A Pro

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There Are No Wrong Answers

Permission To Suck

At a number of meetings and think tanks, I’ve seen a leader begin by saying that there are no wrong answers.

I like to refer to it as permission to suck.

The thing about the way the brain works is that it’ll take the freedom to start, but five minutes into the brainstorm, the amygdala takes over and starts shouting at you to shut up.

Ever think to yourself, “The ideas you’re thinking of are not as good as the ones already shared, so be quiet.” That’s the lizard brain talking.

At a brainstorm I was at yesterday (about beer, mind you) everyone had to constantly remind each other that “there are no wrong answers… There are no wrong answers.”

It’s a pity we have to be reminded. But, perhaps, we don’t.

Perhaps we don’t have to wait for permission to suck.

Perhaps we can give that permission to ourselves. (Big secret: we can)

 

Stay Positive & No Doubt It’ll Be Exhausting To Dance With Our Lizard Brain, But Worth it

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Outlasting

The Long Run

We’ve been tricked into believing that outperformance is immediate. Gratification is instant. Success is over night.

The digital world makes it seem like anything is possible between today and tomorrow.

The truth is real results are not instantly predictable.

Success in business is a lot less about winning today’s tactical battle; it’s about outlasting the competitors in the long haul.

While they’re sprinting before the marathon, you’re stretching. When at mile two they flop dead. You easily pass them on the race to remarkable.

Outperformance, success, differentiation…they all come down to how long you’re willing go at it.

 

Stay Positive & Run, Business, Run

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Which Responsibility To Take

Taking Responsibility For Failure

Responsibility isn’t something that’s given to you. It’s something you take. It involves initiative, care, and, much of the time, the motto of asking for forgiveness, not permission.

I’m an advocate for taking responsibility, but, in the past, it has kicked my ass. When something went wrong with a project or a communication stream or a product of my team’s work, I took full responsibility for it. Not blame; responsibility.

I figured out how I could have been better. I voiced to the team or my boss or my friends what I’ll do going forward if a similar situation arises. In other words, I’d make sure that problem never happens again.

My advice to you is to be careful of the responsibility you take. Too much of a good thing (responsibility), really is a bad thing.

In some cases that I’ve acknowledged where I screwed up on a project, people used that as their scapegoat, not accepting any responsibility for themselves and their part in the failure.

While I have the view that when something goes wrong, it’s never one person who is at fault, it’s everyone involved; others don’t necessarily share that view. Nor can you or I force them to. For some, when given the chance to let you or someone else take responsibility for the failure, they let’m.

This is why the team you work with matters so much. The responsibility you want to take needs to match the same responsibility everyone else on the team wants to take.

When you address it upfront. It guarantees the same failure won’t happen again. And that’s what you want to be sure of isn’t it?

Failure is to be expected. The same failure twice or three times or four is just sloppy.

 

Stay Positive & Take Responsibility, But Choose Wisely

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Talking About The Target

Talk With Your Target

I’ve always thought the target market part of a business plan was a little off.

Why would one be talking about their target. Isn’t it better to talk with them?

That way, it’s as if the investor was sitting at the table with you the entire time you had a conversation about the target’s wants, needs, motivations, emotions and opinions about your business. In fact, you might even share their name and stop calling them “target.”

Just as a transaction is a conversation, so should the business plan be.

Entrepreneurs may have at one point been able to get away on a seal of trust.

“I, as an investor, trust you know your target” may still happen, but…
“I, as an investor, trust your target” is much more powerful.

Which will it be for you?

 

Stay Positive & Talk With, Not About

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Putting An End To Loneliness

Connect

I have reason to believe every successful business puts an end to loneliness.

Stories connect people. Brick and mortar shops craft a space for people to connect with others who have a similar-mindset. Even reading news is less about reading news and more about having something to share at dinner.

When I was working to prove myself wrong (that putting an end to loneliness wasn’t an essential product of a successful business), I argued about delivery services.

Think about it for a moment.

A consumer doesn’t have to talk to anyone on the phone. Doesn’t have to get out of their PJs. Doesn’t have to enter society. At first glance, it’s a way to keep alone.

Yet, when the delivery arrives, people still answer the door.

They could have taped a tip to the door with a note that says “set the pizza down, knock twice and leave.” There was likely a “delivery instructions” portion where they could have noted they wanted no human contact.

Alas, what I believe to be the critical moment to a successful delivery service is in fact that connection at the door. It’s almost like delayed gratification for the customer.

They await that knock on the door as much for the person as the pizza or sub or burrito.

What door are you knocking on?

 

Stay Positive & The More Loneliness You Put An End The Better

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