Life Lesson

If You Don’t Have Anything To Give

Garth Beyer

Have something to show.

If you don’t have anything to show. Hold your tongue.

It’s fairly simple that when you meet with anyone in your interested industry that you need something to give them or something to show them. (Best if you have both.)

However, time and time again I meet with aspiring writers, entrepreneurs and PR folk only to hear about their business plans, goals and ideas.

People care more when they see or touch something.

Not so much when all they do is hear it.

 

Stay Positive & Show + Give = Trust

Garth E. Beyer

Lost Glove. One Cold Hand.

Garth Beyer

Glove

At least 18 people felt bad today. I counted.

I waited for the bus to pick me up and transport me back to work. I noticed a single glove in the middle of the sidewalk where people get on and off the transit. It appeared not stepped on, stirring me to assume it was recently dropped. Perhaps from someone who loaded on the bus moments before I arrived at the station. Not sure what to do with it, I watched it and noticed something peculiar.

Every person who walked past the glove looked at it, stared at it just long enough to think something like “well, that sucks for someone. I wonder if they figured out they lost it yet.”

Similarly, no one knew what to do with it. They just left it there.

It surprised me to find that Jennifer Gooch tried finding a solution to this problem with onecoldhand.com. The hyperlink goes to a shout out at Carnegie Mellon University (where she attended) and not the actual website because the website no longer exists. (You can see what the website looked like by using the Internet Archive Wayback Machine.)

To keep this post short, I’ll keep my argument short.

Jennifer Gooch had the business plan backward.

Today, one person lost one glove. I then watched 18 people empathize until the 19th person actually stepped on the glove, picked it up and handed it to the bus driver. The bus driver shrugged his shoulders and tossed it on the council, certainly to stay there until he decides whether it’s better off being tossed or brought to the transit’s lost and found office. (More likely the former.)

In Pittsburgh, Gooch focused on finding the owner of the one glove, only sometimes relieving it’s owner of the minimal stress of having lost it. Both her and my own’s take is to satisfy one person is, well, satisfying. However, not remarkable.

To satisfy 18+ people in one swoop is remarkable. Instead of creating OneColdHand to meet a demand that isn’t much of a demand (most don’t think, how can I find my glove. They think, when can I go buy a new pair), Gooch could have created OneColdHandTwoWarmOnes – pairing one lost left-handed glove with one lost right-handed glove, then giving them to someone without any.

A reason so many businesses flop when trying to find a niche market is that they go after the wrong long tail. Yes, there are people who use spinoff OneColdHand websites, but there is no profitability in something that is (rarely) at most, satisfying.

Consider when you’re trying to define who you want your audience to be, that although there are people wanting to reunite with their lost glove, there are far more people who have none. The question every entrepreneur or freelancer needs to ask is “who cares more?”

Ask that question enough and you’ll have your target audience. (A profitable one.)

 

Stay Positive & If Mixmatching Socks Is A Thing, Why Not Gloves?

Garth E. Beyer

Photo credit

Working Like You Drive

Garth Beyer

I made the short trek north from Rockford, Illinois, to Madison, Wisconsin, today while it was snowing. The roads weren’t terrible – heading north, at least.

As for those heading south, I saw nine accidents, one of which had about an eight-car pileup. Although the road I was driving on was clear, everyone was hitting their breaks and driving 30 miles under the speed limit resulting in what’s known as gaper’s block. They slowed down to look at the accident and all the pretty lights. They focused on the accident, backing up their own traffic.

This happens often in work and on those who are taking the long trek toward a common goal – they create a gaper’s block by focusing on the failings, mistakes and accidents of others.

Fortunately, no one refuses to drive because they see an accident. It puzzles me then, how someone could quit their pursuit after seeing someone else fail.

The point: keep going.

 

Stay Positive & Don’t Look Back (Or To The Other Side Of The Road)

Garth E. Beyer

 

How Blogging Can Help You (+tips)

Garth Beyer

The following are notes and tips from fabulous blogger Danielle Bruflodt.meet-dani

How could blogging help you?

1) It puts your name out there.

2) You can control the content found when someone discovers your blog or social media accounts. What impression will you make?

3) It creates an online portfolio that speaks for itself.

4) Blogging teaches you valuable skills that you might not have had and helps improve the skills you already had.

5) Even if your career path doesn’t lead to blogging, the skillset is in demand for almost any occupation.

Tips for starting a blog.

1) Put thought into your name and brand so that you can avoid changing it later.

2) Learn to create your own graphics. Find a way to get free access to Photoshop and learn it.

3) Don’t focus on traffic. Put the content out there and focus on what you are creating and how you are presenting yourself.

4) Be consistent.

5) Look to the month ahead. You’ll be more likely to post if you plan in advance and the quality of your posts will likely improve.

6) Let your personality shine through in your writing.

7) You don’t have to be a great writer to be a blogger. You don’t have to be great at creating graphics to be a blogger. You don’t have to be great at social media or HTML or photography.

8) The Internet is your friend. Google and Youtube will become your best friends.

9) Be consistent with your branding and bio across all social media platforms. (logo, username, icons, business cards)

10) If you aren’t interested in being the “face” of a blog, look for a local blogger who needs help with ghost writing, graphic creation or social media and offer your services.

 

Stay Positive & Feel Free To Email Me For Input thegarthbox@gmail.com

Garth E. Beyer

Lessons And Reflections From Krypton Course #001

Garth Beyer

If you didn’t know, Seth Godin and his team created the Krypton Community College over the summer of 2013. The gist: get together with people to discuss, learn and create together. (Here’s the link to the first course Krypton Course #001 Go: How to Overcome Fear, Pick Yourself, & Start a Project that Matters)

The following are lessons and reflections I thought it was necessary to share.

Week one

1. You don’t need a huge group. My team started with a total of two students and one organizer. Then it dwindled to one student and one organizer. It only takes two to tango.

2. Everyone has similar fears. But they won’t believe that statement until someone speaks up and shares their fears.

3. Fear can be narrowed down to either fear of embarrassment or fear of injury. Surprisingly, people would rather risk injury than risk embarrassment. Wow.

4. Fear – the 20 second rule

Week two

1. You can plan (not set) a path for creating projects that add up to a valuable portfolio of experiences. There’s a middle ground between setting something up and allowing for complete spontaneity. Find that sweet spot.

2. Finding your edge is crucial for success. You can’t find it alone, though.

3. Feel free to read Start Schooling Dreams.

Week three

1. Committment means something different for everyone.

2. Not everything you create should be shared. Not everything you create should be kept secret. Make time for what you keep private, make more time for what you share.

3. As the famous Hugh MacLeod said, “Ignore everybody.”

4. Let what you create and share go. You’re better off creating something else, something new. Once you deliver something, detach yourself from it and go make something else remarkable.

5. Success is not a straight line. (obvious, but worth mentioning again)

Week four

1. If you’re going to share your project idea with someone, make sure they have a project idea to share with you too. Sharing your idea with someone who doesn’t have one leaves you with everything to lose. Sharing your project idea with someone who has a project idea too leaves both of you with everything to gain. (I can’t fully explain the dynamic. You will have to trust me on this one without a long explanation.)

2. You’re going to talk about your project idea and get excited. Make a conscious decision beforehand that you will use that excitement for action and not settle at just talking about it. This is the most difficult part of the entire course.

 

Stay Positive & I Hope You Will Give It A Shot*

Garth E. Beyer

*if you live in Madison, Wisconsin, let me know. I will be holding course #002 at the start of 2014.

 

You’re Not That Important, But Everyone Loves You

Garth Beyer

I’ve sifted through dozens and dozens of blogs, attended some productive, some not-so-productive meetings and listened to speakers all week. Here are some tips to spitshine your blog, your productivity and your speaking.

Blogging

  • Never start a blog post with anything that is similar to “it’s been awhile since I’ve written,” “I’ve been sooo busy and haven’t been able to write lately” and “I’m going to try and write more.” Nothing makes me cringe as much as seeing 165,000,000 results show up on Google
  • You won’t find that fine line between personal and professional until you write a lot under each.
  • I met with blogger Danielle Bruflodt who advocates planning out blog posts. I, on the other hand, never do. I argue that not planning forces you to observe more and keep a more open mind throughout each day to find something to write on. Both ways work.
  • What Danielle and I both agreed on: write daily.

Productivity (meetings)

  • Don’t let any meeting go past an hour.
  • Know who the leaders are and those that flat-out standout. Thank them for it.
  • Some meetings don’t need to be ran. Some meetings run themselves. Recognize this. Leading meetings that don’t need to be lead damages productivity and how people will view you as a leader.
  • If you’re not running the meeting, know more about the people who are than anyone else attending. It’s not creepy to know I completed National Novel Writing Month or stayed in Madison for Thanksgiving.

Speaking

  • Much like the que on how you start a blog post, never start speaking by giving an apology, no matter what you’re sorry for.
  • Not everyone loves cherries on their sundae’s, but everyone loves getting gifts when they get information. Give. Give. Give.
  • Handouts are your friends, but not at the start of your presentation. Let everyone know they are getting a handout outlining the presentation. What matters is that they focus on you, not on following an outline and not on taking notes the entire time.
  • No one goes to just listen to a speaker anymore. They go to speak to. Involve your audience, they expect it. There’s a reason it’s called a “speaking engagement.” Engage them in conversation.

 

Stay Positive & Do, Learn, Share

Garth E. Beyer