Bittersweet Productivity

I never plan to be productive. Night after night in the past I’ve said to myself that I will take care of the banal so that I can be productive in the late evening. I never was. Maybe I got a few words on paper, but not enough to consider it a productive night. And that is why I don’t plan to be productive.

I’ve realized that there is no surer way to invite the unexpected into your life than to plan progress. This alone sounds bitter.

But, what do you do when your entire day is filled with banality, when your routine is running your life, when there’s just no inspiration to be productive with?

Plan evenings, or mornings, or afternoons, to be productive, even when there is nothing to be productive with. You’ll be surprised at how quickly the world will throw something at you to stop production.

 

Stay Positive & Sweet, Sweet Productivity

Garth E. Beyer

 

Looking Like The Good Guy

If you’re given 10 free canvases, you still need to buy the paint.

If a friend gives you his old Gameboy, you still need to come up with the games.

When you buy an iPod, you have to get all the songs and shows you want.

Smart product creation is when you pay a large amount for one product that forces you to spend small amounts on what you need to use it: paints, games, songs, etc,.

Keurig is letting Madisonians trade in their used corded coffee makers for a brand new Keurig, looking like the good guy.

But now those that trade up have to buy K cups to go with it. Short term loss for Keurig, but creating a long-term gain. From my estimates, it will take roughly 300 K-cups for the Keurig to be paid off. From then on, it’s all profit.

(The target audience in itself is brilliant. They are appealing strictly to frequent to extreme coffee drinkers. Point for another post, perhaps.)

Keurig makes itself look good, but really it’s genius product design. Not necessarily making them the bad guy, but just a reminder that your habit is their profit, making you the product.

If it weren’t for the ease of pirating music. I’m sure Apple would be letting you upgrade your mp3 player to an iPod. I think we can cope though. It takes a very special product to pull off what Keurig is.

 

Stay Positive & It’s Coffee Time

Garth E. Beyer

The Average

that you were just thinking of isn’t the average anymore.

The average isn’t what it was 10 years ago, 10 months ago, or 10 minutes ago. And certainly 10 seconds from now, the average will be higher.

People are constantly raising the bar. Will you be one of those people?

 

Stay Positive & Drip By Drip You Can

Garth E. Beyer

Appearance Isn’t Everything, But It’s Something

In continuation with yesterday’s writing about having a presence, I was going to write about having a unique appearance, one that someone in the industry you’re trying to break into doesn’t already have.

Seth Godin (jokes?) that he shaved his head and wore different socks on each foot because no one in his field was doing that. It made him stand out.

For me, I follow Oscar Wilde’s adage that you can never be overeducated or overdressed. I dress in a way that makes me stand out amidst other professionally dressed players.

The idea, though, of standing out in your field by changing your appearance has pitfalls.

“I’m too scared to buy anything from that guy!” is exactly what a friend of mine said when we walked past a table of shiny rocks and gem stones. The seller was wearing a gray tank-top, roughly (and I mean roughly) six foot two, with arms like logs. Not to mention, he was tattooed on his chest, his arms, his neck, and all around his face.

Does he stand out in his stone selling business? I’m sure he does.

Does it work out to his advantage? Of course not.

Yes, as a book salesman, you want to stand out, as a writer, you want to stand out, as a marketer, you want to stand out; it needs to be everyone’s priority to stand out, but don’t catch yourself going overboard. The face tattoos… a bit overboard.

 

Stay Positive & It Can Be As Little As Having Sexy Pocket Squares

Garth E. Beyer

What A Presence

Cesar Millan has it. Zig Ziglar had it. Seth Godin has it. Even if she had different eyebrows, Camilla Bell would still have it.

“It” in these cases as well as thousands of others – the guy you notice giving a suggestion at a board meeting, the third speaker at a panel of writers, most main characters in the movies you watch, the teacher who doesn’t need to tell students what she expects of them… – is presence.

You may have what it takes to be the best, to rise to the top, and you might be the smartest, hardest working, and unbelievably talented, but without presence, well, it makes it a hell of a lot harder to ever be in the spotlight.

Worth a read.

 

Stay Positive & Turn Yourself Up

Garth E. Beyer

Catch Yourself

When you fall, fall hard. Learn from it and get back up.

But before you fall, try to catch yourself.

Too many artists get the two confused and try to catch themselves falling or rely on some other safety net to prevent getting hurt, to prevent failure. Don’t.

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What you want to do is to catch yourself losing track of your goals, or your motivation, or swaying into oncoming traffic. To do so, you have to develop three elements to your psyche.

1. Cautiousness

2. Observation

3. Mental Risk Taking

If you’ve read any of my content before, you’re likely wondering why I am advising cautiousness. I am all for a gamble, but you need to know the consequences going into it. To be cautious is to acknowledge the potential negative consequences.

To understand a decision, you have to observe everything about it. Have other people made a similar decision? What factors may affect your choice later that are not now? What are all the pieces that need to be in place before a decision can be made effectively? Essentially, what’s changing, in constant motion and how does it affect you?

Mental risk taking means to think through the unthinkable, the impossible, to explore every avenue available. Have you ever heard someone say there are only X number of ways to do something? The obstacle of mental risk taking is to think of one more way then what has already been thought of. Better yet, think of Parkour. Ask a regular pedestrian what is the fastest route to get from A to B and they will give you directions. Ask a tracuer and they will tell you to jump over this fence, run through that lot, leap over this creek and race across the rusted bridge. Something a layperson wouldn’t.

 

Stay Positive & Try Not To Fall, But When You Do, Fall Hard

Garth E. Beyer

Outsiders

What do you have on the inside? What’s in style? What’s in store?

The answers are out there. I mean that literally and figuratively speaking.

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The outsiders are the new insiders. In fact, one could go so far as to say that insiders now seek to reflect the trends being created by the outsiders. The outsiders, who are the handlers of grit, gumption, and creative genius, are creating art from the heart.

They are playing with the available tools and blowing raspberries at fear, failure, and malfunction.Outsiders are taking over in all mediums of art.

When you ask an expert what’s new in their industry (any industry!) they’re going to tell you what some person or team recently created, something previously unimagined, something… weird.

Like Sarah Boxer says in the Atlantic, “Out is the new in.”

 

Stay Positive & Now That You’re In Cahootz, What Will You Create Next?

Garth E. Beyer

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