Goosebump Advertising

Snapchat could be an advertisers solution to the fading mass email list.

It’s easy for someone to delete what they can recognize as spam.

And, in this new fast-paced-digital-age world, we don’t need to read a long advertisement or watch a 10-minute promotional video to know if we are in or not. Really, 10 seconds will do.

That’s where Snapchat (and I suppose, Instagram and Vine too) comes in. If I, or any marketer/advertiser/PRS wanted, we could find millions of usernames and send a 10 second promo video of us playing music, a website to visit, an experiment we’ve done and so on in order to convince a stranger to connect with us.

It’s an entirely new feature to being personal and having fun with advertising.

Gives me goosebumps.

 

Stay Positive & Make It Quick

Waiting For Confirmation

2392520183_405635fcb6_nI’m getting bombarded with calls about whether students are confirmed scholars – that they will get the grant.

I’m talking to a close friend about a possible relationship. She just wants confirmation that the guy feels the same way.

Confirmation is like expecting a genie to come out of a lamp without rubbing it.

My shortcut to overcoming fear’s defensive method of convincing you that you need confirmation is that the feeling itself is confirmation enough.

Outside of typical fears such as a fear of height, being afraid means that you are thinking about something risky, special, and all-so-worth-it. Cut yourself a break and realize that the desire for a confirmation is confirmation.

If it wasn’t worth it, if you weren’t right, if it wasn’t meant to be, then you would never need or ask for confirmation in the first place, now would you?

 

Stay Positive & Go Make It Happen

Garth E. Beyer

Photo credit

Strawberry Service

Strawberries

I walked by the farmers market today and saw two tables filled perfectly with strawberries. As soon as they sold one (which I ony saw them sell one) they filled the empty space with another carton of strawberries.

This, to me, seems very mechanical, that they were trying to streamline the process of selling strawberries. Where’s the service?

It looked like all they had to offer me were strawberries. No advice. No story behind the berries. No way to connect. Sure, most who want strawberries, just want strawberries. However, when you have five stands to choose from, the friendly looking ones are the most gone to – even if there’s a line.

This stand still sold strawberries, but not as many as other stands. And I guarantee the people they sold the berries to won’t be returning customers.

On an aesthetic note, the table wasn’t appealing. In fact, I sort of felt bad wanting to purchase some strawberries because it would throw things out-of-order. They like everything lined up perfectly. So do I.

But I’ll sacrifice my slight perfectionist attitude if I could make a friend and get strawberries at the same time.

 

Stay Positive & Service Requires More Than Two Movements*

Garth E. Beyer

*If all you expect customers to do is hand money and grab the product. Good luck staying in business.

 

One Journalist Down

I never followed his content, but I’m sure I’ve come across an article or two from him – especially on Buzzfeed.

Thoughts go out to Michael Hastings who died yesterday. Prayers to family, friends, enemies and readers of his.

One journalist down.

 

Stay Positive & Of Course, Part Of Him Will Always Remain

The Big Things

Really aren’t the big things. And, actually, the little things don’t add up to the big things.

What makes us feel that something is big is a quick succession of noticed and understood little things.

Telling someone you love them isn’t a big thing. Simply, in that moment, you are processing the 10,000 little things that make you feel the way you do.

Finally sharing your creations, your art, is not a big thing. It’s just a realization that you feel connected with people who want your work, that you feel satisfied with what you’ve made, that you appreciate all that you have been given and are ready to give back, that you care about those whom this product will help, that… this list of little things is endless.

It’s not about the moments that take your breath away, but all the thoughts and feelings you are acquainting that moment with as your breath escapes you.

Happiness comes from noticing the little things. The richest happiness comes from noticing the most little things in the shortest period of time.

 

Stay Positive & Big Idea, Huh?

Garth E. Beyer

The Journalist Consul Conundrum

SamanthaPower

The short story of journalist diplomat, Samantha Power, is that she once (I am sure, still does) write about genocide and foreign policy. Then Power worked with the Obama administration and now is a UN Ambassador implementing change that she wrote was vital for society in her earlier works as a journalist.

Featured in an article by Jason Zengerle, he writes that,

“It’s almost as if her journalism and her advocacy were working against her. From the outside it was great, but from the inside she had to prove that she was a team player and could be trusted not to put her own template on everything.”

I couldn’t help but completely understand the predicament and responsibility that Power has. Recently I applied to an Officer Protocol position for the National Security Agency. After a few weeks, I have yet to hear anything. Naturally, I wondered why.

The simple answer: I blog.

An agency as large as the NSA (and not to mention the recent whistle blowing news surrounding the agency) wants someone invisible, someone who can follow orders, and someone who understands how the system works.

While I can connect with the last requirement, I’m a bit too… visible and opinionated to be what they are looking for. After all, I am an Op-Ed writer. Conclusively, I have to agree with Zengerle’s assumption that it is extremely difficult to be a journalist diplomat; the responsibilities, connections, habits, and overall lifestyle are completely different.

The article nearly ends by noting, “The truth is, the Power who wrote A Problem From Hell is not—and can’t be—the same Power now responsible for solving that problem.”

As a writer though, all I hope is that Power is still writing, even if it’s not seen for another 20 years.

 

Stay Positive & Sometimes It’s Better To Find Writing After The Fact

Photo credit