Like many games, Super Mario taught us an important lesson. When you reach the top of the ladder, you can always jump to another and get even higher. – Success.
Stay Positive & Keep Climbing
Garth E. Beyer
Life Lesson
The 6 Questions Every Business Needs To Answer Before Startup
1. What problem does your business solve?
If there isn’t a problem your business will solve, than it will be the problem and be dissolved. Elaborate on paper what your product/service is meant to help, improve or assist. The more important attribute to the question is understanding that you need to solve what is causing the problem, not just solve the problem. While many will make money by solving a problem, companies can make even more by preventing the problem because they will always need to be kept stable in order to keep the problem from occurring. If you are only trying to solve the problems as they arrive, you will go extinct when the source of the problem does.
2. Is the problem ready to be solved?
For years the advancements made in technology were held back because the human race wasn’t capable of making that big of a jump. Is it too early for your business? Are people searching for answers to their problem, or did you find the answer before they want it? For example, in a classroom setting, a teacher can teach a 4th grader trigonometry, but they don’t need it for another seven years. Evaluate your niche audience to ensure that the size reaches the tipping point in which they want their problem to be solved.
3. How is your solution unique?
Despite the emphasis on making businesses which offer unique ways to solve problems, the world of entrepreneurs are still falling short on making their signature solution. Being different from any other competitor or being a new problem solver is not acceptable. How are you taking it further and creating something full of passion and character that is still different from other options. Don’t just be different, be better.
4. How will your solution be profitable?
Every business seeks profit. Although, different business creators have different definitions for “profit”. Define your profit, whether it is simply customer satisfaction, personal achievement, monetary amounts or something entirely different. Develope insight into how your “profit” will continue to grow and what will need to be done in order to meet the goals you set.
5. How will your solution be sustainable?
People spend countless amounts of dollars to maintain their hobbies. The same is done with people and their business’s. Coincidentally, it is the group of hobbyists and entrepreneurs who create a hobby or business that becomes self sustaining which introduces the largest of profits and becomes subject to the longest life span. What are you going to do to implement longevity into your business? (If creating a business selling crystal balls, you can skip this step)
6. Are you passionate about the idea?
Are you?
Stay Positive & Turn Your Answers Into Actions
Garth E. Beyer
Enlighten Others
If The Shoe Doesn’t Fit
Walking a mile in someone else’s shoes can be life changing.
But what if the shoe doesn’t fit? Or rather, you just don’t want to wear them because you have a well enough idea about their life that you know you would rather keep your shoes on. It’s like the saying that if everyone threw their problems in a pile to exchange for someone else’s, you would grab your own back after seeing the problems everyone else has.
Fortunately, you don’t need to wear anyone else’s shoes – whether they fit or not. The significance of shoes is that you can judge a man by the bottom of his shoes, you do not need to wear them.
“If the shoe doesn’t fit, must we change the foot?” – Gloria Steinem
No Gloria, despite the pressure to do so, you can learn more from looking at the bottom of the shoe than putting it on or changing your life so that the shoe fits. Meaning, you can see where the owner of the shoes has stepped. It is a waste and can often not be a pleasurable experience to live someone else’s life, but there is a significance to knowing where they have stepped rather than living their life. By seeing where they have stepped, you can discover either what got them into such a sour spot or such a sweet spot. Their history is written on the bottom of their shoes. Their legacy just so happens to be the piece of chewed gum that they stepped on.You don’t need to gain an understanding of where they are, you only need to know how they got there and wearing the shoes does not tell you that.
Stay Positive & Follow The Footsteps Of The Shoes That Stepped In Success
Garth E. Beyer
Enlighten Others
The Business Sport Of Soreness
Business is a lot like sports.
When you play a sport for the first time, you get sore, but through the soreness your muscles and body improve and grow in order for you to play the sport better. After a good few months of playing and practicing, your body no longer gets sore. Then what? The average activist would go on playing the sport only to find that they are making little improvement in their physique and skills. The intelligent activist would switch up the training routine whether it is by doing a different kind of sport (preferred) or merely working directly on separate strengths necessary for the sport. If you are not feeling the soreness, something is wrong. That means you are in your comfort zone, that you have plateaued and will develop very small improvements, if any.
In businesses, the soreness is called failure, often created from mistakes which were made because you are training and practicing. If you are not feeling any businesses soreness, then you are either not training hard enough or you need to change your routine to succeed any further. Don’t let your body or your business plateau, avoid habitual “sport” strategies.
In the Business Sport of Soreness competitors die standing still.
Stay Positive & Be The Winner, Not competitor
Garth E. Beyer
Enlighten Others
Alarm Marketing
A New “Prospect”ive On The Alarm
An alarm, if unique enough, can wake up any person every single day. But very few alarms are capable of that. After using the same alarm over and over the person will begin sleeping through it. The alarms that work wake a person instantly causing them to be mentally alert. The first thought they have is why the alarm went off.
This is your best window of opportunity as a Marker to communicate to your client. The content you deliver will be the decision maker whether the alarm get’s snoozed or even worse, unplugged. Look at it this way, if you knew that you were going to Paris tomorrow, you’re not going to hit the snooze button because you are too far excited. As a Marketer, your product or service you signify has to have the same effect.
Now, it is not so much what you have to give, it is what your prospects get to do, get to have, and get to feel. Those three variables are what your alarm has to communicate. They don’t care what you are offering, they care about the by-products they receive in addition to their package. The only people who I know that wake up simply to get what people have to give are ebayers, and what you are offering better not be applicable to ebay. If you don’t have a good enough reason for waking them up, it’s back to sleep for the prospect and back where you started for you.
Alarms are risky, but if you don’t take the risk of the prospect hitting the snooze button then you don’t “risk” them not hitting it either. This generation is all about quickness, impulse, convenience and accessibility. That means the alarm needs to be instant, jolting, and precise. There is no time for a 2 minute elevator speech or a half-page bio of your service/product. If you can’t pass the alarm test and gain enough interest for them to wake up and act, change the ringer.
If you can’t connect with your prospect even with a change of alarm then use a back up plan and issue an alarm with the first thing most people do in your niche audience. Is the first thing they do after waking up is check their email? Do they go to Starbucks? Do they read a specific blog or online content in the morning? Get in those places and insert the alarm. Be the first thing that makes their day full of excitement and worth it.
Alarm Marketing is a new outlook at the fast-paced lifestyle of the current and future prospects. It limits the time frame that advertising and PR needs to be invested and applies the 80/20 rule more so than is advised. It implies that you, as a Marketer, have about a 4 hour time bracket each day to be the answer of a prospects problem and be the reason why waking up was easy. It also incorporates the frequent change of tactics to keep prospects appealed and coming back.
Don’t Think The Prospects Alarm Is The Only One
You know what rhymes with the “ring” of an alarm, the “cha-ching” of money being handed over to you. As @ClemensRettich puts it “Biz needs to hear the ring of the cash register as an alarm: time to wake up and follow through”. The alarm of the “cash register” means your work has just begun. You have to follow-up and give even more than what was expected. Their purchase and investment is your alarm and there is no snooze button on it. Either you act immediately or you lose your prospects future business. Clemens continues to add that “Biz fall asleep after the cash register rings. Too bad, because retention and referrals are where the value is”. With that, I will add that you can’t run a successful business if you are solely based on getting new customers because you didn’t wake up to your alarm. Business advancement as well as monetary accumulation is the sole result of recurring, reliable and committed prospects.
Stay Positive & I Resisted All This Time But… “You Snooze, You Lose”
Garth E. Beyer
Enlighten Others
Promises
The promises you keep make you who you are and show others what they too, can be.
Stay Positive & The More You Keep The Better
Garth E. Beyer
Enlighten Others
The One Quality You Need To Be A Successful Expert
Doctors, fitness trainers, entrepreneurs, marketers, writers, you name it, they all have a similar problem when they become experts on their muse. The problem is that the more you know, the more exposed you are to the harms, negatives and possible downfalls of the topic. This happens as a result of learning all you can about your muse in combination with that fact that in order to be successful in any work place, you need to know as many failures as possible and how to solve them. I am going to give you a few examples of what happens when these muse workers don’t maintain this one quality they need and see if you can guess what the quality is.
- A doctor begins seeing a small rash on his arm and diagnosis it as skin cancer.
- A personal trainer assesses her leg soreness and comes to the conclusion that she has severe shin splints.
- An entrepreneur knows the expected outcome of a plan so she doesn’t follow through.
The trend with these examples – and you can find the same trend in any expert field – is that they let their knowledge, fears and expectations combine to assume a terrible outcome. A regular person, having little knowledge about playing doctor just thinks they have a rash that will go away in a few days if they take care of it. It does. A person going to the gym for the first time and upon exiting, realizes that their legs are sore. They will shrug, call it a good workout and go ice them without the thought of any terrible condition. It never turns out to be. An entrepreneur upon his first time creating a business, follows through with the plan and the outcome turned out successful, against what other “experts” thought.
The fact is that as you gain knowledge about your muse, you gain power over the outcome and in order to have a positive outcome, you have to maintain a positive attitude. The one quality you need to be a successful expert is to Stay Positive (sound familiar?). You can’t let what you now know, limit yourself. The rules, the outcomes, the results are all based on your attitude.
The more you know, the more you have to fear.
Stay Positive & Become An Expert In That First
Garth E. Beyer
