Life Lesson

2 Business Ideas Seeking Feedback

Garth Beyer

In this age of abnormal business ideas, if followed through correctly can attract the most attention (and revenue). Recently I have had a couple wild ideas for both a hotel business and a restaurant business. I would love to get your feedback. Let’s jump right into it.

Business Idea Number 1: Creating a new string of Hotels that will beat all competitors within 5 years

There are quite a few areas of business that are nearly impossible to create a start-up in because the competition is too completely monopolized. The hotel industry being one of them. As far back as I can recall, there are only about 5 different hotels that completely dominate. Now tell me if this idea will not raise that number to 6.

To begin, open up a few hotels whose prices would nearly consider them to be non-profit while providing the best service. While other hotels succeed by incorporating one of the three factors of a successful business: lowest price, best quality, best service, these hotels would incorporate the two easiest, cheapest and most significant of the factors. After all, you can’t complain about quality if the service is the greatest you have ever experienced in an inexpensive hotel business.

Back on subject, with the two factors of low cost and best service being incorporated from the beginning, the hotels would quickly gain attention and a reputation which leads to increased revenue. Also from the start of the business, every customer would be told to keep their key cards which they can show at any other hotel and pay the same price that they originally paid for. Every year, a new key card would be given as the price increases. This is sending the message that there will be expansion and improvements in the near future that will lead to increased prices. The focus is to hit the 3rd factor of business success – quality. As you know, quality costs more money.By notifying customers that the price will go up within a year, it motivates them to visit and pay the minimum amount while they can. This instant increase in customers would provide the money to increase the quality and price for the next year.

Imagine a single room originally cost $45 a night. By the 3rd year of business, it has now increased to $75 dollars. Those who stayed a night at the hotel during the first year of business and kept their card would still only pay $45 dollars a night. All the while, the new customers who have to pay $75 a night will be able to redeem their card next time they stay for the same price. By the fifth year of business, we could be charging the average hotel amount, if not more, for a one night stay.

The difference in revenue with other hotels would be that they have a constant value they can calculate. At this particular hotel, the profit could be within a $100 dollar range. Regardless, I guarantee by using this technique the year-end profit would be much more than a competing hotel.

What do you think?

The Second Business Idea: The Take Home Restaurant

I am sure you can connect with my hatred for taking home food from restaurants. It is never good warmed up. It either tastes different, doesn’t warm up properly or get’s all soggy by the time you warm it up. The majority of take home meals just get thrown away. So what if there was a restaurant that was specialized and based solely on providing food that when taken home can be reheated and taste just the same.

But it doesn’t just stop there.

We all know buying in bulk is cheaper. At this restaurant, any plate you order, I would guarantee you could not finish. Of course, the meal would be free if you could. Being able to buy in bulk would mean that the food could be sold cheaper to the customer as well.

What do you think of this simple restaurant idea that would only serve food that could be taken home, reheated and taste great?

 

Stay Positive and Criticize Please

Garth E. Beyer

Life’s Perfect Moment

Garth Beyer
Quoted from: http://priscellie.deviantart.com/art/Music-3952212

Can you recall the last time you listened to music? Specifically, do you remember a short segment of the song where the sound went shallow, nearly quiet and suddenly there was a breakdown?

You can find the use of breakdowns in all types of music: heavy screamo, flamboyant alternative music, dub step and if you listen closely, you can find the breakdowns that happen in a classical Mozart song.

If you can, I encourage you to take a moment now and play a song that you know has a very noticeable break down and try to relate how you feel during the transition. May I suggest “Action is the Anecdote” by And Then There Were None as it is the song that inspired this post.

Now, I can imagine that you will rock along with the song and as it prepares for the breakdown, you prepare as well. Since the music has nearly paused, you can feel your heart beat a couple times before the breakdown occurs. If it’s a great enough lead to a breakdown, you may even get goosebumps. As the breakdown occurs, it is as if you were just given wings. The experience involves getting built up with an extreme form of unknown emotion and anticipation that is only released when the breakdown occurs.

What does this have to do with a perfect life moment? – Everything

It’s unlikely you can recall the last time you had the same experience in a life situation because life adds an additional step you have to go through.

Let me explain, everything is going smoothly in life until it begins to dim. You start feeling slightly depressed and things aren’t going the way you want, but nothing so bad that you can’t survive. As life flat lines at a low level, a surge of anticipation begins to seep into all of your nerves and before you realize it, your life’s scale instantly shoots up and out of the ordinary.

This moment never happens.

In life, the only way you can experience a sudden burst of happy progression is after hitting bottom – not flat lining above it. The closest analogy to this is to work off the saying the harder you fall, the higher you bounce.

The following three phase process would describe life’s perfect moment. Think of the first moment as a ball falling at it’s normal rate. The second phase is like magnifying the moment before impact that seems to last a life time. The third phase is the ball suddenly springing upward without hitting the ground.

However, in life the ball must always hit the ground in order to bounce higher then one could think possible.

Life’s Perfect Moment Is the moment when times get tough, a combination of excitement and anticipation overcomes all of your senses and you know that your quality and appreciation of life will – before you can fully comprehend – it completely amaze you. Why does this not happen? Why do we have to hit bottom? Why is it the only way for us to experience life’s perfect moment is in music?

Stay Positive and Defy Gravity

Garth E. Beyer

On a side note, while I was thinking about the ball analogy I realized something of key importance. Too often people will tell you that success is getting back up when you fall down. I say that success is taking the risks that made you fall down in the first place. Cheers

The Difference Between Paying Attention

Garth Beyer
Quoted from: http://vi.sualize.us/oj/

There is one huge difference between a person who pays attention and one that does not.

  • The one who does not pay attention has the excuse that it’s there first time trying something new.
  • The one who does pay attention succeeds the first time trying something new and get’s labeled as a natural.

When it comes down to it, getting labeled as a natural is rather, unnatural. People fail to see that you worked hard to pay attention so that you could fulfill the task without having to be told how to do it correctly.

Successful people do not fail to pay attention.

Successful people do not give the excuse that it is their first time.

Successful people take every opportunity to watch and learn how to do something the right way before even getting their hands dirty.

Most importantly, successful people don’t give a damn that their hard work goes unnoticed.

Stay Positive and Emulate Yourself To Success

Garth E. Beyer

The Seven Step Technique To Getting Everything You Want, Literally.

Garth Beyer

If you can, I’d love to read any evidence you may have that disclaims the statement that what you focus on expands. Of course, there are various ways to say it: Where your attention goes, energy flows. What you think, so shall it be. However you say it, this is the key to acquiring absolutely anything you want, but too many people only get half of the technique. They believe that by only focusing on something that they will attract it. Contrary to belief, to truly follow through with the technique to get everything you want you have to think about what you want in thousands of different ways. Simply focusing on it in one way will not get you what you desire. The preceding actions are the seven steps you can take to focus in on what you want in different ways. We will use a new Mac computer for the example.

“action is just another way to focus on what you want”

1. Research

Don’t only think about the item you want, get specific with it! What details do you want?  How would you describe the item to someone who specializes in creating  it? How do you want it? Research the type of Mac you want, gain knowledge of the computers spec’s, operation system, software, graphics card, screen dimensions, amount of RAM, what battery it uses, how much the charging device is, what extras can you buy for it… and on and on and on.

2. Visualize

Let go of that image you have of the Mac at the Apple store. Why visualize it being there? You don’t want it there! You want it on your lap right? Or on your desk? Do you have a desk for it? To use the step of visualization, you have to picture having the item in a 24 hour period. Before going to sleep, visualize in the morning where that Mac is going to be when you wake up, when will you get on it, when are you going to bring it in to the living room, how are you going to take it to work, who else will use it throughout the day, what do you need it for, what outlet will you use to charge it? Visualize, frame by frame, where and how the Mac is going to be used. Speak and act as if you already have what you want.

3. Materialize

Also known as the action step. There are two factors in the materializing step. The first is going to the Apple store and getting your hands on the Mac. Get to know it, treat it to a date, type on those keys like you are trying to serenade it. This will also help with step two since you can visualize the real thing, not just a picture of it. The second factor of materialization is to begin taking action on what you can do to get the Mac. Do you need to work over time? Do you have money saved? This is not only when you need to ask how you are going to get the Mac, but to actually take the action steps to materialize it.

4. Ask questions

This is likely the easiest step. Begin going into the Apple store and asking about the Mac. Ask what others think about it. Surround yourself with questions and answers about what you desire.

5. Communicate

Talk with your loved ones and announce your desire. Share with everyone you meet that you will soon be getting a Mac. You will be surprised, that no matter what item it is you want, there will always be someone who has something to talk to you about it. They say actions speak louder than words, but actions still mean little without words to back them up. A person who goes and buys the Mac may be viewed as an impulse consumer, one that doesn’t think things through. A person who talks about going to buy a Mac and how they have asked questions about it, took action steps, visualized it, and researched it can only be envied and respected.

6. Plan

This step is simply put in for you to get excited. After attaining the first 5 steps, the 7th follows instinctively. But it’s worth shaking things up and creating for yourself the most happiness possible. Get yourself worked up that you will go get your Mac next Saturday at 6:30pm with your best friend. Hold out on yourself for a couple days to get yourself truly worked up and ecstatic about acquiring the Mac.

7.  Attain

Most often, you will not have to take this step. It takes itself for you because you have already taken every thought and action possible to get yourself a Mac.

Now that you got your Mac, what’s next? 1981 Corvette T-Top? That lake-view home you noticed last week? There is nothing too big or too small that this 7 step process of manifesting can’t give you. Possibilities are endless

 

Stay Positive and I Always Like To Follow Up With A 2-step. Who Says You Can’t Celebrate With A Little Private Dance?

Garth E. Beyer

How To Utilize The Hammer(s) Of Confidence To Nail The Interview

Garth Beyer

I recently got a promotion at work after interviewing for the Grants Specialist position. Ironically, I was already doing the majority of the tasks for that position since the previous Grants Specialist left. At the same time, a friend was preparing for her interview to be hired as a personal trainer.

Nervousness.

That was the basis of our conversations about the interviews we were going to have. A friend explained how hard she was studying the fitness assessment routines. She would repeatedly practice them, over and over and over. Not to mention, I was the victim. She went over the routines so many times because she was nervous that she would be judged. She feared getting criticized and told she was doing it wrong. It was destroying her confidence.

Persistence and practice though, will not cure you of your nervousness no matter how greatly you have the routine down. The lesson learned with her interview: Interviews are not meant to critique you or to point out the negatives. They are performed to see what you got, to see your personality and your skills and what you have to bring.

Going in with the attitude that you will be interviewed by a critic destroys the confidence necessary to show you are perfect for the job. In order to nail the interview, use this mindset as a tool – a hammer of confidence, if you will.

On the other hand, I learned in my interview that I should have rehearsed more and practiced. While I still got the job, I did not feel ready enough for the interview. I forgot that we were given two hands to hold two kinds of hammers.

1st Hammer: Her lesson taught you how to correctly and positively view an interview so that your confidence is at its peak and the interview goes smoothly.

2nd Hammer: While I was trying to teach her that lesson, I failed to learn hers and I did not prepare enough (to my own standards) for the interview.

By wielding these two hammers of confidence, you will without a doubt, Nail the interview.

Stay Positive and Hammer On

Garth E. Beyer

Business Development: How To Handle Construction & Improvements

Garth Beyer

When you are doing construction on your business, blog or yourself you need to remember that construction is the biggest event that goes viral with word of mouth.

Do you notice that when there are road construction workers starting, you get notified by someone or you notify someone. Wait…

it’s not just one person who tells you or you tell, its everyone you see. Everyone at work, everyone that you think it may have the slightest effect on.

The same happens with your life and business, when you are under construction, not only can every see it, not only will everyone spread the word, but the worst…they will all detour.

The biggest difference between road construction and business/self construction? After the road is repaired, people go back to driving on it. After you finish your construction, very few will come back. Just like you have to plan when you are going to launch new products, you have to plan your construction periods. There are two times when you need to do construction and there are proper ways to handle both. After following through, you will not only see all your old customers and friends come back, but they will bring back with them other friends and prospects.

1. When you have a mishap that needs to be correct immediately.

You have to beat the word of mouth spreading that there has been a hiccup. Not only that, but the word of mouth you want to be spreading is that you were quick to make the correction and in doing so, used the opportunity to also make an improvement for all to benefit from. You can’t expect no one to notice the small bump in the road and the thing about small bumps is that the more people that notice it, the bigger it gets. It’s much more cost + time efficient to correct and improve the little matters immediately than having them lead to the second type of construction.

2. When it’s time to fix pot holes and make new improvements.

These construction events need to be planned and sometimes, even promoted. But you can’t stop there, on top of promoting the construction, to win the customers over, you have to provide the perfect detour plan for them while offering them rewards for their patience and for breaking their routine. Shame on you for letting it get that bad! Or… rather not. When you hear a business making huge improvements or incorporating a large update, not only do you get excited yourself for the new improvements, but you share that excitement. Of course, if the business follows through with the steps mentioned above, not only will you keep a connection with the business, not only will the people you tell and share the excitement with go and connect with the business but most importantly, with the new update the business will have more than doubled the word of mouth viral effect which promotes itself.

In the end, it does not matter what people read, it does not matter what people write – what does matter is what they say to each other. Are they telling each other to detour your business because you didn’t respond quickly enough to an accident (Customer service)? Or are they complaining to each other about the new update that took place that they didn’t hear about or get an incentive for (anyone still getting mad at all the Facebook updates)?

I mentioned it before and I’ll mention it again, there is no greater cause and effect than announcing, preparing, providing and rewarding people when you go under construction which results with the reverse domino affect; One overly-positive correction and improvement made by the business (you) will make all the other domino’s (people) find their way to you.

Stay Positive and Turn Your “Under Construction” Moments Into Tipping Points

Garth E. Beyer

Reverse Domino Effect

 

The Success Journey With Views That Never Cease

Garth Beyer

I constantly strive for success, whatever “success” may be. I typically leave it up to the reader to decide what “success” means since we all have a different personal definition for it. Although, I bet that we can all agree that success is a journey, it’s never a destination we will reach.

Unfortunately, just as you would burn out repeatedly going after the same thing in life, the “same thing” in this case is the success journey.

So why would you go after something so universal that can never be achieved and that clearly is not oblivious to frequent spasms of exhaustion?

Happiness.

Too often people ask what happiness is and think that as soon as one feels truly happy, that happiness disappears. Well, let me share with you a little secret, or rather a big secret… actually it’s the biggest secret about the success journey and happiness.

Happiness is the periodic result of your journey to success. The more you succeed in the journey of success, the longer the happiness lasts. That realization you have that you are happy and after, when you no longer are, that is the universe telling you to get going on your success journey again.

My Personal Story: I strive for success, constantly, and I go as hard as I can at it. I’m often criticized for it too because (and I agree with) the word success is too broad. It has no definition. What exactly do you want to succeed in? Regardless, I go at it, whatever “success” is to me. Well, after I go on my success journey for a long enough period, instead of continuing and burning out, I pull back and reap the reward for my work: happiness. And when my true happiness expires, the success journey begins again.

 

Stay Positive and Take The Long Road, You’ll Be More Happy You Did

Garth E. Beyer