When you have an idea, the oft-pursued path to spread it is to evangelize those who don’t share that idea.
Find new people. Get them to buy in. Repeat.
But that’s not how change happens; not how great ideas spread.
Change happens from connections that already exist. That’s why they say ideas are contagious. You don’t simply spread them across the country, you spread them one person who knows one person who knows you. The connection needs to be metaphorically close enough to sneeze on for it to spread.
Find connections. Tell them a story that resonates. Repeat.
Stay Positive & Go Make Change
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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