We’re often quick to select the words we want our brands to represent and then work to make it represent them.
Better, I believe, to work on adding meaning to your brand, listen to what people are saying about it and then use those words.
The words we use to define our businesses are earned, not forced despite the effort we put in to make them so.
Stay Positive & What Are People Saying About You? Might Be Time To Own It
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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