I’m fairly certain I’ve gone on enough riffs about choosing the clients you want (seek out fewer, better clients rather than rely on more of the ones that might pay you, but also treat you poorly) and about choosing the donors you want (a thousand to contribute $1 or one person to contribute $1,000).
If you’re not doing B2B or nonprofit work, rather you’re running a B2C initiative, you also have the ability to choose your consumer.
How you price your product helps zero in on the audience you want.
The hours you remain open narrows on the audience you want.
How accessible you are (is your personal cell on your website?) sends a signal of the type of people that do business with you.
There’s a lot of design you can implement on the upfront to decide on your audience, but choosing an audience isn’t a set it and forget it system.
It requires you to be present, listen, and evaluate the type of people that are coming in and when and how.
And when it becomes people that you don’t want as you’re audience, it’s work to figure out what brought that audience to you and what you can do to correct it.
Likewise, choosing an audience requires you to focus in on the source of what drives the people you do want to find you – and then to double down on what drives more of them.
There’s no perfect map. No perfect answer. But there is a choice.
Stay Positive & Make Peace With Who Your Audience Is (Then Let It Guide Your Decisions)
Photo credit
- A Simple Thank You - October 14, 2024
- Truly Memorable - October 13, 2024
- Things To Take - October 12, 2024
