There’s a market for businesses who will deal with people who will treat their employees like shit.
There’s a market for businesses who will only work with sincere and caring people.
There’s a market for businesses who work exclusively with families other others with singles.
Aside from there being a market for a specific product or service, there’s another layer that includes some people and excludes other.
There are shoes for the snobby and shoes for the chill. Brake lights for the burly folks and brake lights for the light-hearted.
The best thing you can do for your business (and, more importantly, for your employees) is to make it clear who your customer is, and that often begins by stating who your customer isn’t.
Stay Positive & You Get To Choose, Don’t Ever Think Otherwise
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