Many brands choose to rot instead of change.
When business slows up, they hunker down, they pull resources, they stop investing in themselves, in their staff, in the “extras” no one expects when they reach the storefront.
In doing so, fewer customers show up. Fewer clients call.
Less income means they’ve got to hunker down even more.
Then they begin to rot.
There is another option, obviously. It’s to change. To pivot. Right now, as you’re reading this, you still have some customers, still have some income, still have some product. Change things up. Try a new platform. People die standing still. Move.
Is losing really more scary than altering your vision for your business?
Stay Positive & Rotting Is A Choice
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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