Closed Down Businesses

Being Cool Isn't Enough

The worst conversation you could overhear is:

“That place looks really cool!”

“Yea, it is. Inside is beautiful!”

“Oh, yea? I bet! When was the last time you were there?”

“I actually don’t remember. Maybe a year ago?”

Being cool isn’t good enough. What’s your story?

Stay Positive & Cool Gets Attention, But Not Loyalty

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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.