You see it in photos and videos, that the content that wows is the content that gets up close and personal with the subject of the shot.
The same can be said for those who make the right connections, for the work you’re doing and the people you’re doing that work with or for.
A 30,000 ft view is a great perspective, but it’s not where you want to spend all your time.
Better to dig deeper, to get closer … to the target, to the market, to your coworkers, and to the work that matters.
Stay Positive & Inch Forward, Will Ya
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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