Competitor Sets

There are the expected competitors; the three you mention all the time and try to be better than. You might even copy their ideas.

Then there’s the more obscure competitors; not directly in your category, but certainly influences it. These are the folks doing actually risky things.

The third set of competitors are the most often forgotten but ever growing and ever more important – people, also known as brands, also known as influencers.

Stay Positive & No Stone Unturned