I read about a lot of different marketing tactics. From the long tail to the tipping point to the minimum viable product and so many more.
I’ve misinterpreted these concepts like many before me. I thought they were safe, pain-free cutting-edge strategies that would allow me to achieve my business goals. I think it’s a hope we all hope: we read about the Purple Cow and GTD hoping it’ll be an easy way to exceed our expectations for business.
What I’ve learned is what makes all these concepts work is those behind them committed to thinking about things differently, to stepping out of their comfort zone, to flying blind in an uncharted territory.
We read, I think, about a new tactic each time someone commits to the scariest, riskiest, potentially painful (not quite fatal) new tactic. We believe that since they did it, they made it through, they succeeded with a certain tactic, that it’s all the sudden safe.
As it’s been said before, you can’t do good marketing if you’re risk-adverse. Moreover, you can’t do marketing (period!) if you’re risk-adverse. That’s what makes us marketers remarkable. We’re willing to commit to doing personal work that requires guts and grit and gumption.
Stay Positive & You’re A Marketer Right?
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