In an unsaturated market, confidence sells.
When consumers are longing for reassurance, the one that emanates confidence wins out.
But all markets are becoming more saturated. And even in the markets that are unsaturated, consumers are getting smarter and smarter – seeking reassurance in multiple places.
Which begs the question of what you have when a competitor has as much confidence as you do?
Then what do you win on?
Stay Positive & Confidence Helps, But It’s Harder To Use It To Sell
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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