Content Marketing Free

Free Content

Free is an excellent tactic for getting initial attention.

What many marketers fail to incorporate into their overall strategy is that once free is used as a tactic, it has to be repeatedly used in fresh ways while still marketing something of greater value for a price.

When it comes to content people will expect it to be free unless it meets one of these three criteria.

  1. It’s so special that they can’t get it anywhere else
  2. That it makes their bond to others like them stronger (connects to their tribe)
  3. They benefit by being the first to have it

Great content marketing is a weave between free and each of these three pieces of criteria.

 

Stay Positive & Free For Now…

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Garth Beyer
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