Cost Or Investment

Do you see a website refresh as a cost or investment?

Do you see personal customer service as a cost or investment?

Do you see packaging as a cost or investment?

Do you see an employee development fund as a cost or investment?

Now that you know where you sit. Answer the questions again for your competitors.

Do your competitors see a website refresh as a cost or investment?

Do your competitors see customer service as a cost or investment?

Do your competitors see packaging as a cost or investment?

Do your competitors see an employee development fund as a cost or investment?

Now that you know where your competitor sits, answer the following question.

Are you any different?

Stay Positive & All It Takes Is A Mindset To Differentiate

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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.