Creative Sales Filters: Who’s Worth The Chase?

Garth Beyer

You don’t need another sales qualification matrix. You need a clever trapdoor.

Sometimes, the best way to qualify your leads isn’t to ask more questions. It’s to observe who cares enough to raise their hand when something’s off.

Try this: Send a resource-rich link with a tiny twist — break it on purpose. The content should be good enough that someone wants it. If they ping you saying “Hey, this link’s broken,” boom — you’ve just found someone who actually wants to engage. They’re not skimming. They’re hungry.

Or this: Got five sales calls on the calendar? Cancel them all in one swoop. No explanation. The ones who reply with “Why’d this get canceled?” — those are your people. They were counting on that call. Their curiosity, urgency, or annoyance? That’s signal.

These aren’t tricks. They’re filters. They’re the equivalent of placing a treasure map with a coffee stain and seeing who still tries to decode it.

Sometimes, the best way to qualify someone… is to make them qualify themselves.

Stay Positive & Sure, Unpopular Tactics…Until They See Your Close Rate

Garth Beyer
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