Creativity is all about simplicity.
It’s about how easy or more efficient work can be made. It’s about creating more value for someone with less. It’s about putting in the emotional labor and mental gymnastics with an unwavering destination.
If the goal of the work changes or the target of it does; it’s no longer being creative.
It’s a new project.
The bummer is that new projects often feel easier to complete than working to be more creative.
Creativity is more of an attitude than anything else and it’s on us to push through toward simplicity.
Stay Positive & Use That Coffee For Good
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