Criticizing The Idea

After awhile, criticism can’t help an idea. Not because the idea can’t be improved, though.

Criticism is worth throwing at an idea until one realizes that it’s not the idea that’s the problem, but the objective the idea serves is.

Using trigonometry on a basketball court is a decent idea, but it’s going to get great skepticism. To the point that it’s calculated perfectly and still ineffective. The real problem is the objective of winning a basketball game, which is what makes using trigonometry ineffective. (A game of horse, on the other hand, might better align the objective with the problem.)

The greatest of leaders and marketers understand that the idea and objective have to go hand-in-hand. They’re often the first to recognize when the idea isn’t the problem that’s holding them back, the objective is.

And like a game of basketball and a game of horse, the pivot may only be a minor one.

Stay Positive & Eyes Wide Open

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Garth Beyer
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