A customer that’s a customer forever isn’t that great.
Like any loyalty loop or innovation adoption curve, it’s a beautiful thing when the peak is reached.
Unlike a loyalty loop or innovation adoption curve, when a customer turns into a friend then there’s no longer that significant of a risk of drop off.
They’re in this with you as much as you are.
So, sure, get the customers you need to help you create the change you seek to make. But go ahead and work toward them becoming friends, too.
You’ll be thankful you did.
Stay Positive & Grow Together
Photo credit
Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
Latest posts by Garth Beyer (see all)
- A Trike Is Not a Broken Car - July 2, 2026
- Ten Thousand Hours On The Wrong Bike - July 1, 2026
- Decide For Me, Then Let Me Show Off - June 30, 2026
