No one enjoys being the bearer of bad news, but to run a successful business, you must.
Fortunately, there are ways to do it authentically, full of care, with complete empathy… and, of course, with a line of sight toward a better story. Sure, maybe it’s still imperfect, but it’s better.
No one will seek a solution until they understand their problem. Sometimes they realize it on their own. Most of the time, though, they need you to show they’re doing it wrong and that there’s a better way.
Stay Positive & Ready To Tell A Better Story?
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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