There are customers you want to avoid, right?
The unavailable
The average
The non-believers
The assholes
The snobs
The average
The disengaged
The non-caring
The comfortable
The stingy
Better to focus on “people like us.”
They may not be all you want, but they are all you need.
Stay Positive & All It Takes Is 10 People Like Us To Tell 10 Others Like Us
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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