There’s not much in the world that gets better under more stress.
Not airport security checks. Not our bodies. Now our websites.
(Maybe those cool hydraulic press videos are the exception.)
Thus the practical advice is to go left when everyone is going right. The path isn’t the one traveled, it’s the one that avoids a bottleneck. Choosing to market to a few large customers is a different strategy than marketing to millions.
Stress doesn’t equate worth.
Stay Positive & If You Notice The Stress, Now You Know Your Next Move
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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