People get scared and think they can’t possibly treat large groups of people in a remarkable way, a way that leaves them in complete delight. It’s much easier one-on-one, but that’s not sustainable for a business, so many try reaching for the mass.
Instead of treating differently people differently, they sacrifice value, connection, surprise, and trust to appeal to the mass. It’s easier to do that, isn’t it?
“Yes” is the lie we tell ourselves to get out of doing work that’s risky, but ultimately matters, ultimately has an impact, ultimately delights more people.
Value, trust, surprise, connection, and delight are like any muscle in that the more you exercise them, the stronger they get and the easier it is to please more people at your door in a meaningful way.
Like any exercise (if you’re focused on growth), it never gets easier, but it continues to be more worth it.
Anyway, the mass isn’t as appealing as they sound.
Stay Positive & Start By Delighting A Few And Then A Few More
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