As a brand, you’ve got a lot of power.
Power to serve, power to bend the rules, power to give more than expected.
However, just because you have the power to decide who to serve, how to serve and when to serve, it doesn’t mean you need to exercise it on a case-by-case basis or when the problem speaks to you or if your competitor acts in one way.
It might actually be better to use your power to show that everyone who reaches out to you deserves your service.
Picking and choosing when to go the extra mile for a customer isn’t what helps in the long haul; it’s showing up consistently that matters.
Stay Positive & Keep Helping Who You Can
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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