We build targets for a reason; not just so we know who we are talking to when we’re creating our work, but so we know who we should become, the shoes we need to wear and how we should imagine ourselves when we’re creating that work.
Stay Positive & Make It For Them, By Someone Like Them
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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