Quick test of your brand’s stability and clarity of messaging:
If you dialed it two…three…ten notches down, would people still know what you stand for? Would they believe your product or service fits within the narrative they have made for themselves? Do you retain a competitive advantage over the others?
You, personally, might not let it go down a notch, but you can’t stop outside sources from making it happen. Are you prepared? Do you have a buffer? Are you pushing yourself to do and be more to counter those unforeseen forces hoping to bring you down?
Stay Positive & Might Be Time To Dial It Up
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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