Different but familiar.
That’s what every brand needs to go for if they want to get attention, make an emotional connection, and build brand loyalty.
Some call it differentiation and relevance.
Others call it the unique selling proposition and connection.
It doesn’t quite matter what label you put on it; what matters is that you have it.
How are you combining the two?
Stay Positive & Maybe Better Asked, Which Are You Falling Short On?
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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