I pulled up to a gas station pump to fill the tank. There was a person filling up their car at the pump in front of me. They noticed my car and asked if it was a durango. I said yes, that we had just gotten it.
He then went out to share his story about how he picked his car up for a few thousand dollars at a local dealer on the west side of the city we were driving through. He shared the miles per gallon he gets. He also shared how he would never buy new.
On paper, with his story, he had a better deal on his vehicle than mine. No doubt about that.
What he failed to notice is that we have different stories.
Mine is one about the safety of my family and having the highest degree of confidence in our vehicle getting us from point A to point B without any hiccups. Mine is one about having space for all of our things + our 83 pound Bernese mountain dog.
On paper, with my story, I had the better deal on my vehicle than his. No doubt about that.
If you’re just striking conversation at a gas pump, sharing stories is fun. But if you’re trying to market your story and have others buy in, it’s worth focusing on their story first – chances are it’s vastly different than the one you’re telling.
Stay Positive & It Always Starts With Listening
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