You can spend a lot of time figuring out a differentiator or creating one if you don’t have one.
If you want to dominate the market, you need at least two differentiators.
One is easy, though. Give a damn more…Care more.
“No one cares about you as much as us” goes a longgggg way.
It does one more thing: it forces you to have an incredibly special other differentiator because giving a damn encompasses a lot of actions that others would deem a differentiator.
If your goal is market dominance; this is the way.
Stay Positive & Give The Biggest Damn…Then What?
Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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