You can disregard NFTs, the mayoral vote happening in your area, the NextDoor app and the Pantone color of the year.
But doing so prevents you from another avenue to connect with your tribe. Not your entire tribe, but a few of them. The few is where you begin.
On the other hand, there’s no way that you can deeply invest yourself in every innovation, technology, political or marketing shift. Not wholeheartedly, anyway.
So the path forward – being forward – is a frustrating one because it requires you to test the waters, lean in categories you’re unfamiliar with and see what works.
You’re not dipping your toes in, but you’re not cannon balling either – you’re entering with intention.
Stay Positive & The Water Is Fine (Once You’re In)
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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